Senior Copywriter

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

Job Description:

• Understand the bigger picture online objectives and ensure all activity supports wider online objectives, e.g. best practice backlink building, keyword utilization, etc.
• Responsibility for hands-on interaction within social media sites such as Facebook, Twitter, etc.
• Responsibility for hands-on interaction with off-site social properties - other people's blogs, other company Facebook fan pages, forums, etc.
• Ability to write great engaging web copy in a real-time environment that can stimulate user interaction, discussion and engagement.
• Use etiquette and ability to 'sell without selling' online by delivering great service, great content and information, while linking through to commercial transactions where relevant and appropriate.
• Use of a toolkit to measure and monitor social activity - determine what works, tweak and improve content, communications, etc.
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
• Respond and react to changes within social networks - changes in functionality, methods of engagement, etc.
• Monitor and present relevant data, trends, successes, exceptions, etc.
• Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
• Deliver real-time content within relevant social spaces which dynamically engages the audience.
• Creative input on content, ideas on social media viral marketing.
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
• Be enthusiastic but be responsible.