Senior Copywriter

About

We are hiring for one of India's fastest-growing premium fashion and lifestyle brands, known for its trend-forward designs, quality, and customer-centric approach. The brand operates across D2C, online marketplaces, and offline retail.

Role Overview

We are looking for a creative, detail-oriented, and fashion-forward Senior Copywriter to develop compelling brand narratives and conversion-focused content across digital and offline channels. The ideal candidate should combine strong storytelling skills with an understanding of brand communication, consumer behaviour, and performance-driven content.

Key Responsibilities

• Brand & Campaign Communication: Develop creative copy for integrated marketing campaigns, including headlines, taglines, scripts, and brand storytelling.
• Performance Marketing: Write conversion-focused copy for Meta, Google, YouTube, and other digital advertising campaigns.
• Website & E-commerce Content: Create website content, landing pages, product descriptions, category pages, and collection descriptions.
• Social Media & Content: Develop engaging social media captions, Reels scripts, influencer briefs, and content ideas.
• CRM & Customer Communication: Write email campaigns, SMS, WhatsApp messages, push notifications, and other CRM communications.
• Brand Consistency: Maintain a consistent brand voice and tone across all customer touchpoints.
• Creative Collaboration: Work closely with Brand, Design, Performance Marketing, E-commerce, Product, and PR teams.
• SEO & Content Optimization: Support SEO initiatives through optimized website and product content.
• Content Performance: Monitor content performance and refine messaging to improve engagement and conversions.
• Creative Ideation: Contribute to campaign planning, brainstorming, and content quality reviews.

Required Skills & Experience

• 3–5 years of experience in copywriting, creative content, or brand communication.
• Experience in fashion, lifestyle, beauty, luxury, D2C, or e-commerce brands is highly preferred.
• Excellent English writing, editing, storytelling, and conceptualization skills.
• Experience creating both brand-building and performance-focused copy.
• Understanding of social media trends, digital marketing, consumer behaviour, and SEO.
• Experience writing website content, product descriptions, digital ads, social media copy, and CRM communications.
• Strong collaboration, time management, and stakeholder management skills.
• A copywriting portfolio showcasing relevant projects and campaigns.
• Familiarity with AI-assisted writing tools is an added advantage.

Qualifications - Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.

Experience: 3–5 Years

Working days : 5

Location: Gurugram

Department: Brand & Marketing

Industry: Fashion, Lifestyle, D2C, E-commerce