Senior Copywriter

Manager – Copywriting

We're looking for a Copywriting Manager who can lead from the front — someone with a strong core copywriting background who can turn insights into sharp ideas, campaigns and brand narratives while leading a team of writers and managing across different teams,

What you'll do

• Lead and mentor a team of 5–6 copywriters while setting a high bar for creative quality.
• Own copy from planning to execution across campaigns, brand, digital, social, ads, email, website and other marketing touchpoints.
• Develop sharp concepts, headlines, hooks, campaign narratives and brand-led communication.
• Understand the brand and audience deeply, and translate insights into relevant, distinctive copy.
• Collaborate with design, content, social, performance, product marketing and other teams to deliver integrated campaigns.
• Review, edit and elevate copy while maintaining a consistent brand voice.
• Work with internal teams and agencies to take ideas from brief → concept → execution.

What we're looking for

• 5–9 years of core copywriting experience, preferably with experience leading a team.
• Strong portfolio demonstrating conceptual thinking, campaign work and sharp copy, not just content execution.
• Excellent command of language, storytelling, tone and brand voice.
• Ability to think beyond briefs and develop original campaign ideas.
• Strong understanding of brand communication and audience behaviour.
• Experience working cross-functionally with creative and marketing teams.
• Candidates from creative agencies, advertising, consumer brands or fast-paced digital businesses can be considered.

Location: Pune

Work Mode: WFO (Mon–Fri) + WFH (Saturday – 0.5 day)

Experience: 5–9 years

CTC: 10–14 LPA

Important: This is a copy-first role. We are specifically looking for strong copywriting profiles, rather than candidates whose primary background is general content, social media or content creation.