Senior Copywriter

Company Description

Good to Go is looking for a creative and strategic Senior Copywriter (interested in Finance) who understands how to build brand narratives across digital platforms.

If you're passionate about social media, consumer behaviour, storytelling, and creating content that drives engagement and business results, we'd love to hear from you.

What you'll work on:

• Create content pillars, content calendars, campaign ideas, and storytelling frameworks for social media.
• Research industry trends, audience behaviour, and competitor content.
• Write detailed creative briefs for designers, copywriters, and video editors.
• Brainstorm campaign concepts for launches, festivals, product promotions, and brand awareness initiatives.
• Collaborate with the creative team to ensure high-quality content execution.
• Stay updated with the latest social media trends, platform updates, and viral content formats.

What you'll bring:

• 3–4 years of experience in copywriting and social media marketing.
• Excellent written and verbal communication skills.
• Strong understanding of Instagram and emerging social platforms.
• Experience with content planning, campaign ideation, and editorial calendars.
• Ability to manage multiple brands and meet deadlines.
• A proactive mindset with strong problem-solving and presentation skills.

Skills

• Experience working in a creative or social media agency.
• Knowledge of Fintech Brands, AI tools, and productivity tools. (Bonus points if you know this)
• Strong attention to detail and excellent organisational skills.
• A collaborative team player who takes ownership of projects.