Senior Copywriter
Tenor · Mumbai · onsite · Posted 37d ago
About a minute. You'll make an account on the way through.
About this role
We are looking for a Senior Copywriter to lead our creative marketing content efforts.
- 3-6 years of hands-on experience with working on different brands, written articles, social media content, Website content, Emailers, Newsletters etc
- Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels.
- If you have experience creating web content, we- d like to meet you.
- Along with your application, please submit a portfolio or links to your published work.
- Ultimately, you will create informative and engaging content about our products and services for our audiences.
Responsibilities :
- Research industry-related topics and identify gaps in our content.
- Write original copy for ads and social networks
- Prepare and publish articles that describe our co. any and products
- Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
- Use SEO practices to optimize articles and increase visibility
- Liaise with Designers to enrich text with visual aids, like images and charts
- Shape language and tone used in sales emails, banners and brochures
- Create and oversee reports on content (e.g. weekly or monthly)
- Interview clients, industry experts and internal teams
- Monitor metrics related to our content, like web traffic and conversion rates
- Ensure all content is up-to-date
Requirements and skills :
- Proven work experience as a Senior Copywriter, Product Copywriter or similar role
- Portfolio of published articles
- Excellent writing and editing skills, with a keen eye for detail
- Hands-on experience with Content Management Systems (e.g. WordPress)
- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
- Solid time-management skills
- Basic keyword search knowledge
- BSc in Marketing, Communications, Journalism or relevant field
- Positive attitude. Collaborative & willing to experiment with a solution driven approach.
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