Senior Copywriter

Role Overview

We are looking for a Senior Copywriter to lead content creation for social and digital platforms along with strategizing.

• Strong command of English, Hindi, Marathi (Other languages will be an added advantage)
• Must have experience in Copy/ Content for Sports

Key Responsibilities

• Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
• Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
• Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
• Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
• Ensure all content is accurate, error-free, and meets brand and style guidelines
• Review and provide feedback on content created by other team members
• Mentor and provide guidance to junior copywriters and other team members, as needed
• Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
• Ability to delegate tasks efficiently to junior team members
• Ability to work on 3-5 brands simultaneously

Requirements

• Atleast 4-5 years of copywriting experience in a digital, social, or advertising agency.
• Strong command of English, Marathi and Hindi
• Deep interest in sports entertainment and social media trends.
• Strong understanding of audience behavior across India and international markets.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Experience in creating social-first content and real-time marketing.