Senior Copywriter

Palette Hire is looking to hire for a Senior Copywriter/ Content Lead for a D2C first - Cookware brand, founded by Ex Dyson, and Rate-gain Leaders. This is a VC backed firm.

Budget - Upto 22 Lacs + ESOPs

Role details -

• Own the content strategy across social, campaigns, product launches, creators, website, email and performance creatives
• Think in campaigns and ideas, not just individual posts - from insight and concept to execution
• Make complex science and product benefits simple, interesting and credible
• Lead creative production across shoots, creators, designers, editors and external partners
• Build creator collaborations that feel authentic to the brand
• Work closely with founders and cross-functional teams to maintain a consistent creative and brand voice
• Track what is working, learn from performance and continuously raise the creative bar

Role Requirements -

• Strong creative thinking with the ability to take an idea from concept to execution
• Excellent understanding of social-first content, campaigns and storytelling
• Comfortable working across brand and performance-led content
• Strong communication, project management and stakeholder management skills
• High attention to detail and an instinct for what makes content genuinely good

Ideally -

• You think beyond content calendars and individual posts
• You can turn a complex product or idea into something people understand and remember
• You have strong creative taste and aren't afraid to challenge average work
• You enjoy working in fast-moving environments where you have real ownership
• You care about building brands, not just generating content
• You are curious, hands-on and constantly looking for ways to make the work better

What really makes the cut -

• You've worked with a D2C, consumer, FMCG or lifestyle brand.
• You've led photoshoots, video production or creator campaigns.
• You've worked on product launches or integrated campaigns.
• You understand how content connects with performance and business outcomes.
• You've built a brand's content ecosystem from the ground up.