Senior Copywriter
Upstox · Bengaluru · onsite · Posted 90d ago
Not disclosed2–4 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
As a Senior Copywriter, you'll help shape how our brand communicates with Gen Z and young millennial investors through engaging short-form content. We're looking for someone who enjoys turning ideas into scroll-stopping copy and can simplify investing into content that's easy to understand, relatable, and fun to consume.
Responsibilities:
- Write engaging ad/performance copy for Instagram, X, LinkedIn, and other social media platforms.
- Script short-form videos, including Reels, Shorts, founder-led content, and creator collaborations.
- Craft attention-grabbing hooks, captions, CTAs, and storytelling frameworks that encourage engagement.
- Brainstorm campaign ideas and content series that align with the brand's voice and business goals.
- Collaborate with designers, video editors, and marketers to bring creative ideas to life.
- Maintain a consistent and relatable brand voice across all social media communication.
- Break down investing and financial concepts into content that's simple, relevant, and easy to consume.
- Stay on top of social media trends, internet culture, and emerging content formats to keep our content fresh and relevant.
- Review and refine copy to ensure clarity, consistency, and creativity.
Requirements:
- Bachelor's degree in Communications, English, Journalism, Marketing, Advertising, or a related field.
- 3-5 years of experience in copywriting, social media content, or creative communication, preferably with a creative agency, digital agency, startup, or consumer brand.
- Experience creating high-performing short-form content across social media platforms.
- Ability to think beyond the brief and turn ideas into engaging, platform-native content.
- A portfolio showcasing social media campaigns, video scripts, and creative storytelling.
Skills:
- Excellent copywriting and editing skills with attention to detail.
- A good understanding of short-form storytelling, audience behaviour, and what makes content engaging.
- Ability to write concise, platform-native copy that feels authentic.
- Creative thinking with the ability to translate briefs into compelling ideas.
- Familiarity with social media trends, internet culture, and digital-first communication.
- Good collaboration and communication skills.
- Ability to manage multiple campaigns in a fast-paced environment.
Sourced from instahyre
Skills
Copy WritingCopy EditingadvertisingContent WritingScript WritingScriptingscriptsSocial Media
About Upstox

Upstox
FinTech
550
employees
2009
17 years old
Mumbai,Maharashtra
India
About
We're one of India’s fastest-growing fintech platforms, backed by the best, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian.
Industries
Internet
Employee ratings
208 reviews
3.4/ 5
Culture
3.3
Career growth
2.9
Work-life
3.3
Employees rate it well for
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