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    Job · 16746373

    Upstox logo

    Senior Copywriter

    Upstox · Bengaluru · onsite · Posted 90d ago

    Not disclosed2–4 yrsfulltimeSourced fromInstahyre

    About a minute. You'll make an account on the way through.

    About this role

    As a Senior Copywriter, you'll help shape how our brand communicates with Gen Z and young millennial investors through engaging short-form content. We're looking for someone who enjoys turning ideas into scroll-stopping copy and can simplify investing into content that's easy to understand, relatable, and fun to consume.


    Responsibilities:

    • Write engaging ad/performance copy for Instagram, X, LinkedIn, and other social media platforms.
    • Script short-form videos, including Reels, Shorts, founder-led content, and creator collaborations.
    • Craft attention-grabbing hooks, captions, CTAs, and storytelling frameworks that encourage engagement.
    • Brainstorm campaign ideas and content series that align with the brand's voice and business goals.
    • Collaborate with designers, video editors, and marketers to bring creative ideas to life.
    • Maintain a consistent and relatable brand voice across all social media communication.
    • Break down investing and financial concepts into content that's simple, relevant, and easy to consume.
    • Stay on top of social media trends, internet culture, and emerging content formats to keep our content fresh and relevant.
    • Review and refine copy to ensure clarity, consistency, and creativity.


    Requirements:

    • Bachelor's degree in Communications, English, Journalism, Marketing, Advertising, or a related field.
    • 3-5 years of experience in copywriting, social media content, or creative communication, preferably with a creative agency, digital agency, startup, or consumer brand.
    • Experience creating high-performing short-form content across social media platforms.
    • Ability to think beyond the brief and turn ideas into engaging, platform-native content.
    • A portfolio showcasing social media campaigns, video scripts, and creative storytelling.


    Skills:

    • Excellent copywriting and editing skills with attention to detail.
    • A good understanding of short-form storytelling, audience behaviour, and what makes content engaging.
    • Ability to write concise, platform-native copy that feels authentic.
    • Creative thinking with the ability to translate briefs into compelling ideas.
    • Familiarity with social media trends, internet culture, and digital-first communication.
    • Good collaboration and communication skills.
    • Ability to manage multiple campaigns in a fast-paced environment.

    Sourced from instahyre

    Skills

    Copy WritingCopy EditingadvertisingContent WritingScript WritingScriptingscriptsSocial Media

    About Upstox

    Upstox logo

    Upstox

    FinTech

    550

    employees

    2009

    17 years old

    Mumbai,Maharashtra

    India

    About

    We're one of India’s fastest-growing fintech platforms, backed by the best, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian.

    Industries

    Internet

    Employee ratings

    208 reviews

    3.4/ 5

    Culture

    3.3

    Career growth

    2.9

    Work-life

    3.3

    Employees rate it well for

    Senior Management23Work Life Balance20Salary18Work Culture15Career Growth11

    Find them on

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    Senior Copywriter · waiting for your command