Senior Copywriter

Role Overview:

As Senior Copywriter, you will lead the brand voice across Spice Money and Spice Pays digital ecosystem. From app flows and referral campaigns to reward banners and regional storytelling, your work will simplify financial concepts, drive user action, and build emotional connect with Bharat users. You will write and supervise content across static creatives, short-form video scripts, WhatsApp messages, CRM push notifications, and social mediabalancing performance needs with brand tonality. This role calls for a writer who can think in Hindi + English, understands what simple really means for a rural user, and can collaborate across design, growth, and product to ensure every message does its job.

Key Responsibilities:

• Develop and maintain a consistent brand voice across Spice Money and Spice Pay assets
• Write copy for performance marketing creatives, app onboarding, WhatsApp journeys, loyalty programs, referral flows, CRM campaigns, and more
• Craft script narratives for short-form videos, explainers, and vernacular storytelling (with support from translators and editors)
• Own messaging for major GTM launches (e.g., QR Payments, Cashback Programs, Bill Pay) with regional relevance and simplicity
• Partner with product and design teams to write UX copy, in-app banners, and call-to-actions
• Maintain a copy library with reusable templates, hooks, and messaging variants by platform
• Supervise junior writers, agencies, or freelancers (where applicable), and provide feedback
• Collaborate with Sr. Creative Manager, Video team, Growth, and CRM stakeholders for campaign flow alignment

Skills & Capabilities Required:

• 3-5 years of experience writing for digital-first platforms, with experience across performance, CRM, social media, and product copy
• Fluency in English and Hindi; additional comfort with other Indian languages (via team coordination) is a bonus
• Strong portfolio across digital campaigns, app copy, and video scripting (preferably with a Tier 2/3 consumer lens)
• Clarity in writingable to simplify complex fintech products without dumbing them down
• Understanding of performance language: what drives clicks, opens, and habits
• Experience writing for CRM journeys (SMS, push, WhatsApp) and personalized content
• Comfort working in high-volume, fast-paced, multi-campaign environments

What Success Looks Like in this role:

• High-performing campaign copy with CTRs, conversions, and engagement uplift
• Messaging playbooks created for key flows: onboarding, referral, reward, seasonal
• Clear, friendly, and culturally rooted UX and CRM communication
• Fast and accurate delivery across high-volume campaigns with minimal feedback loops Regionalized narratives that resonate in rural and semi-urban contexts Brand voice consistency across all user touchpoints This role is for a copy lead who believes that in fintech for Bharat, the right words can drive trust, action, and changeand is excited to write that future, one line at a time