Senior CopyWriter

Copywriter Job Description

• Develop comprehensive long-form content assets such as program brochures, career guides, curriculum guides, project reports, one-pagers, mailers, and other marketing collateral to support learner engagement and program promotion.
• Edit and proofread marketing materials to ensure grammatical accuracy, consistency, clarity, and alignment with brand tone and messaging.
• Manage and maintain a structured content calendar to ensure timely creation, review, and updates of all content assets.
• Review and refine content created by junior writers, providing constructive feedback and mentoring to improve overall content quality.
• Collaborate with cross-functional teams including designers, marketing teams, and internal stakeholders to create and update content based on evolving business requirements.
• Conduct in-depth secondary research on emerging technologies, industry trends, career pathways, and the evolving edtech landscape to create insightful and informative content.
• Work on data-driven research reports by collecting, filtering, analyzing, and presenting information in a clear and structured format.
• Write high-performing ad copy, blogs, emailers, and digital marketing content to support lead generation and program marketing initiatives.
• Analyze content performance and marketing data to improve the effectiveness of communication assets across channels.
  
  
  What Were Looking For
  • Masters degree in English or Journalism,
  • 34 years of experience in copywriting, content marketing, or editorial roles, preferably in the edtech or education industry.
  • Strong research and analytical skills with the ability to simplify complex concepts into engaging, audience-friendly narratives.
  • Exceptional editing, proofreading, and grammar skills with strong attention to detail.
  • Proven experience in creating long-form marketing and informational content.
  • Strong understanding of marketing communication and brand storytelling for a US/global audience.
  • Ability to maintain a consistent brand voice across multiple formats and channels.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.