Senior Content Writer

SearchUnify is looking for a Team Lead Content to own our global content strategy, brand narrative, and performance. This is a manager-level role for a high-impact strategist who can produce elite B2B content while driving measurable business growth.

In this role, you will be the architect of our content engine; from high-stakes research reports and website messaging to high-growth newsletters and social media presence. You will ensure that every piece of content, whether a LinkedIn post or a product page, is optimized for the next generation of search (AEO) and directly contributes to our sales pipeline.

Key Skills & Qualifications

Experience: 6+ years in Content Strategy, Editorial, or Marketing Communications within the B2B SaaS or IT sector.

Leadership: Minimum 2 years of experience in a lead or managerial capacity, with a proven track record of managing complex projects and stakeholders.

Modern SEO & AEO: Deep expertise in SEO and Answer Engine Optimization (AEO); ability to structure content to earn AI citations and dominate organic search. Performance Mindset: Strong command over content analytics (GA4, SEMrush) and a focus on attribution (UTM tracking, demo conversion). Editorial Excellence: Exceptional writing and editing skills with the ability to maintain a consistent brand voice across diverse formats. Multichannel Mastery: Proven ability to manage complex content calendars across web, social, email, and sales enablement channels. Technical Proficiency: Hands-on experience with Marketing Automation (HubSpot/Marketo) and CRM platforms (Zoho/Salesforce).

Roles and Responsibilities

1. Content Strategy & Roadmap

Develop and execute a comprehensive content calendar that aligns with product launches, demand generation, and brand milestones.

Ensure a consistent brand voice and messaging across all digital channels and content formats.

2. Website & Conversion Content

Web Ownership: Direct the strategy and creation of high-converting web copy, product pages, and landing pages.

Optimization: Conduct regular "content refreshes" to ensure website content remains relevant, high-ranking, and optimized for conversions. 3. Social Media & Thought Leadership

Social Strategy: Lead the organic social media content strategy (primarily LinkedIn), focusing on brand impressions, engagement, and driving traffic back to the site.

Authority Building: Create content that establishes SearchUnify as a thought leader in the AI and Knowledge Management space.

4. High-Impact Assets & Newsletters

Gated Assets: Lead the production of "heavy-lift" collateral, including research reports, whitepapers, and eBooks to drive MQLs.

Newsletter Growth: Own the growth and engagement strategy for our "Top 10" and LinkedIn newsletters, focusing on subscriber acquisition and CTOR.

5. Sales Enablement & Nurture

Sales Alignment: Collaborate with the sales team to audit and produce collateral (pitch decks, case studies, one-pagers) that improves asset adoption rates.

Email Nurture: Design and optimize nurture sequences that convert content consumers into attributed demo requests.

6. Performance Governance: Monitor and report on the content team’s KPIs, including website visits, social engagement, and revenue-attributed traffic.