Senior Content Writer & Copywriter (B2B / Technical & Industrial)

UNIMIG is a leading brand in welding equipment, machinery, and safety gear. We pride ourselves on delivering top-tier products backed by deep technical expertise. We are moving away from surface-level marketing and generic contentfocusing instead on real-world product demonstrations, high-converting copy, and original, human-crafted content that genuinely educates and connects with our trade and industrial audience.

Role Overview

We are looking for a highly versatile Senior Content & Copywriter who can craft compelling narratives across every touchpoint of our brand. This is not a high-volume "AI-spinning" role where you publish dozens of generic posts a week. We prioritize depth, technical accuracy, commercial value, and authentic voice over sheer quantity.

You will own the narrative across long-form guides, website conversion copy, social campaigns, email sequences, and video scripts. You will work side-by-side with our SEO Lead (who handles keyword strategy and data insights) and our Graphic Design/Video teams (to whom you will provide creative briefs for visual assets).

Key Responsibilities

1. Long-Form & Educational Content

• Research and write deep-dive, high-value blog posts or guides on welding techniques, equipment breakdowns, industry trends, and comparisons.
• Maintain a focus on commercial intent and technical accuracy, ensuring every piece positions UNIMIG as an industry authority.

2. Multi-Channel Copywriting

• Website & E-Commerce: Write and optimize high-converting product pages, landing pages, category descriptions, and promotional campaign copy.
• Social & Email: Draft engaging LinkedIn posts, short-form social captions, and targeted email marketing campaigns that drive clicks and sales.
• Video & Media Scripts: Partner with our video team to develop concepts, briefs, and scripts for product demonstrations, head-to-head comparisons, and real-world field testing videos.

3. Creative Briefing & Visual Strategy

• Instead of creating images yourself, you will author creative briefs identifying exact visual needs (e.g., photo shots, technical diagrams, video snippets) for each piece of content.
• Collaborate with our graphic designers and videographers to move away from generic/illustrated graphics toward authentic, real-life photography and footage.

4. SEO Collaboration

• Work in close partnership with our internal SEO Specialist to execute keyword strategies, competitor gaps, content outlines, and performance tracking.
• Blend strict search engine best practices seamlessly with natural, engaging human storytellingensuring optimization never harms readability or brand tone.

Required Skills & Qualifications

• 4+ years of professional experience as a Content Writer, Copywriter, or Brand Storyteller (prior experience in B2B, industrial, hardware, automotive, or technical sectors is highly preferred).
• Flawless English Command: Exceptional vocabulary, grammar, and a natural ability to refine brand language to drive higher conversions.
• Human-Led Content Strategy: Strong stance on research-driven writing. You know how to leverage AI tools for ideas/outlines, but your final output is 100% original, articulate, and human-written.
• Conversion & Copywriting Mastery: Deep understanding of copywriting frameworks (PAS, AIDA, direct response) to turn readers into customer inquiries.
• SEO Fluency: Solid understanding of search intent, on-page SEO, internal linking, and content architecture.
• Visual Mindset: Ability to picture the visual aspect of a story and translate it into clear briefs for design and video teams.

What We Offer

• Quality over Quantity: A work environment that values 4 exceptional pieces of content over 30 superficial ones.
• Cross-Functional Impact: Work directly with marketing, SEO, product managers, and video production teams.
• Global Exposure: Contribute to a brand serving industrial and retail markets across multiple regions.

Application Instructions (Mandatory)

Along with your resume, please submit a link to your portfolio or work samples.

Your portfolio must include examples of:

1. Long-form written content (Blogs, whitepapers, or technical guides).
2. Website copy or promotional marketing campaigns.
3. Video scripts, creative briefs, or social media content (if available).

(Note: Applications without a portfolio or writing samples will not be considered.)