Senior Content Writer / Copy Writer

The Role

As a Senior Content Writer, you will manage everything written under both brand names — Instagram captions, long-form editorial, website copy, campaign narratives, client proposals, product stories, founder notes, video scripts, event communications — is this role's responsibility. The audience for both brands is affluent, design-literate, and intolerant of noise.

This is not a content production role. Volume is not a metric. One piece of writing that advances either brand is worth more than twenty pieces that merely fill a calendar.

Job Responsibilities

• The Quarry Editorial Content
• Write all long-form editorial: material origin stories, quarry provenance narratives, geological history features, design philosophy essays — 500 to 1,200 words, with the authority and restraint of a published magazine piece
• Write all organic social content for The Quarry across Instagram, LinkedIn, and Pinterest — precise, restrained, never promotional
• Write and maintain all website copy: collection narratives, product descriptions, and every page that carries The Quarry's brand voice
• Write The Quarry's campaign lines and campaign narratives
• Design First Editorial Content
• Write long-form content for Design First: project narratives, client journey stories, designer philosophy pieces, and space descriptions that communicate design intent — warm, personal, and deeply informed
• Write all organic social content for Design First across Instagram, LinkedIn, and Pinterest — warm, design-led, and personally intimate in register
• Write the founder narrative for Design First: how the design vision, the Carlo Scarpa inspiration, and the Style Test philosophy are expressed as brand language
• Write Design First's campaign concepts and copy — emotional intelligence and warmth that distinguishes the brand from every modular interiors competitor
• Cross Brand Responsibilities
• Write copy for Meta and Google ad campaigns for both brands — restrained for The Quarry, warmly authoritative for Design First, brand-led at all times
• Write video scripts and Reel scripts for both brands — brief, precise copy that does not read as scripted on camera
• Develop all email and outreach communications for both brands: client follow-up, event invitations, private viewing announcements, institutional correspondence
• Write client-facing proposals and presentation copy for both brands to publication quality
• Write founder communication where required — notes, statements, institutional announcements in the Founder's voice, not a generic brand tone
• Co-author and maintain a Brand Voice Document for each brand — two separate documents, two distinct standards
• Review all outgoing written communication across both brands and flag — with specific reasoning — when tone or structure is drifting from the correct standard for that brand
• Research with genuine depth: translate unfamiliar territory — geological history, Italian quarrying traditions, international design movements, an architect's philosophy — into copy that reads like informed intelligence
  
  

Job Specifications

• Qualifications:
• Degree in English, Journalism, Mass Communication, Humanities, or an equivalent discipline
• Portfolio quality takes precedence over formal qualification — the work is the evidence
• Experience:
• 10–12 years of professional writing experience — the portfolio is the definitive evidence of this application
• Demonstrated range: long-form editorial, short-form social, campaign copy, and institutional writing — all at a consistent quality level
• Documented professional exposure to luxury, architecture, design, art, or luxury hospitality in produced, published work
• Has maintained a brand voice over an extended period — not just written within someone else's voice
• Understands SEO writing and brand-led writing as two separate disciplines with separate governing principles
• Architecture, Interiors & Material Vocabulary:
• Strong working knowledge of materials language: marble types, stone finishes, surface treatments, and the vocabulary an architect uses when specifying material — essential for The Quarry content
• Deep familiarity with interior design vocabulary: room proportions, joinery, bespoke furniture terminology, and the language of Luxury residential design — essential for Design First content
• Understanding of the Luxury lifestyle register: how luxury homes, bespoke interiors, and design objects are written about in Architectural Digest, Wallpaper*, Elle Decor, and Financial Times How To Spend It
• Skills & Qualities:
• The ability to hold two distinct luxury brand voices simultaneously — this is the central skill and the first thing the portfolio will be assessed for
• Restraint as a cultivated skill — knowing what not to say, when to stop, when the image speaks for itself
• Research depth — can write with authority about unfamiliar material after proper research, without the research showing
• Editorial instinct — knows when a piece needs cutting, when the opening is the third paragraph, when the brief itself is wrong
• A reading life that informs the writing — design media, quality journalism, literary non-fiction
• Professional maturity — takes precise feedback without fragility and uses it to sharpen the work
• Emotional maturity, ownership, and discretion — the operating standard in a founder-led dual-brand luxury environment
• Tools & Platforms:
• Google Workspace (Docs, Sheets, Drive) — mandatory for all drafts, briefs, and brand voice documentation
• CMS: WordPress or equivalent — for uploading and maintaining website copy for both brands
• Content scheduling: Meta Business Suite or Later — working familiarity required
• SEO context: Semrush or Ahrefs at reading level — to understand keyword landscape without conflating SEO with brand-led writing
• Project management: Notion, Asana, or equivalent — for tracking editorial calendar and content approval stages