Senior Content & Script Writer

Senior Content & Script Writer

Experience: 3–6 Years |

Industry: D2C / Beauty / Skincare / FMCG

Location: Ghaziabad / Delhi NCR |

Work Mode: Work from Office

About the Role

We're looking for a performance-focused Senior Content & Script Writer who understands what makes people stop scrolling, watch, engage and buy.

Key Responsibilities

• Write high-converting scripts for Meta Ads, UGC, Instagram Reels and influencer content.

• Create scroll-stopping hooks and multiple variations for testing.

• Regularly research Meta Ads Library, Instagram, competitors and trending creatives to identify what's

working.

• Analyse winning ads to understand hooks, angles, storytelling, CTAs and consumer psychology.

• Turn product USPs, ingredients and consumer pain points into strong creative concepts and scripts.

• Work with the Performance Marketing team to understand creative performance and continuously iterate

scripts based on CTR, retention, CPA, ROAS, etc.

• Develop multiple creative angles for product launches, campaigns and offers.

Requirements

• 3–6 years of experience in content/script writing, copywriting or creative strategy.

• Strong understanding of Meta Ads, UGC and Reels.

• Excellent Hinglish + English writing skills.

• Strong understanding of hooks, storytelling and consumer psychology.

• Experience in D2C / Beauty / Skincare / FMCG preferred.

• Portfolio of Meta/UGC scripts is mandatory.

We're looking for someone who doesn't just write scripts — they understand WHY a script will

perform.

Can call _ Mukesh Kumar at : [phone removed]/-