Senior Content Marketing Manager

Senior Manager Content Marketing

Experience: 8–10 years

Location: Bangalore

Reports to: Head - Product Marketing

Team: Manages a team of content writers/executives

Role Summary

We are looking for a Senior Manager – Content Marketing to own content across paid and organic channels —

from high-performing social media ad copy to SEO-driven long-form content and social storytelling. This role

sits at the intersection of brand, performance marketing, and SEO, and requires someone who can write for both

algorithms and audiences, while managing a small team and collaborating across design, performance marketing,

and product teams.

Key Responsibilities

Content Strategy & Execution

• Write high-quality video scripts for ad creatives, reels/shorts, and organic social video — structuring

narratives around strong hooks, pacing, visual direction and clear CTAs suited to each platform (Meta,

YouTube, LinkedIn, Instagram)

• Draft high-conversion ad copy for social media campaigns (Meta, LinkedIn, YouTube) in close

coordination with the performance marketing team

• Write and oversee SEO-optimized long-form content (blogs, landing pages, program pages) aligned to

keyword and search-intent strategy

• Drive organic social content — copy, captions, and content ideas that build brand engagement and

community

Cross-Functional Collaboration

• Partner with performance marketing to translate campaign briefs into ad copy variations for A/B testing,

using performance data (CTR, CPC, engagement) to iterate

• Work with the design team to brief and review creative assets, ensuring copy-visual alignment
• Coordinate with SEO/growth teams on keyword strategy and content structuring
• Liaise with product and sales teams to ensure content accurately reflects program offerings and

messaging

Team & Quality Ownership

• Manage and mentor a team of content writers/executives, setting clear briefs, reviewing output, and

maintaining quality/brand consistency

• Establish and maintain content guidelines, tone-of-voice standards, and QC processes
• Own content-related KPIs — organic traffic, engagement rates, leads/conversions sourced via content, ad

creative performance

Analytics & Optimization

• Track content and campaign performance using Tableau, Google Analytics, and social analytics

dashboards

• Use data to continuously refine messaging, headlines, and content formats

Requirements

• 8–10 years of experience in content marketing, with exposure to both organic (SEO, social) and paid (ad

copy) content

• Proven experience managing or mentoring a content marketing team
• Strong portfolio demonstrating range — performance-driven ad copy, SEO content, and organic social

writing

• Strong experience writing video scripts for short-form (reels/shorts) and ad creative — including

hook-writing for the first 3 seconds, scene/shot-level scripting, pacing for retention, and writing for

voiceover vs. on-screen text

• Ability to collaborate with video editors/production teams to translate scripts into final cuts, and iterate

scripts based on watch-time/drop-off data

• Working knowledge of SEO tools (SEMrush, Google Search Console)
• Comfort working with performance marketing data (CTR, CPC, engagement metrics) to inform content

decisions

• Experience collaborating with design and performance marketing teams in a fast-paced,

multi-stakeholder environment

• Excellent editorial judgment and brand-voice consistency across formats

Good to Have

• Experience in edtech, small scale startups, or B2C brands
• Familiarity with A/B testing frameworks for ad creative
• Basic understanding of paid campaign structures (Meta Ads Manager, Google Ads)