Senior Content Manager - Racket Sports

We're building a one-stop destination for racket sports players, starting with badminton and extending to tennis, padel, pickleball, and squash. 

We're looking for a Senior Content Manager to own this content charter end to end: identifying what players are searching for, building the topic and keyword architecture, and leading a team of writers who bring it to life. This is a high-ownership role for someone who can operate at the intersection of SEO, editorial quality, and AI-enabled content operations.

What you'll own:

SEO & Content Strategy

• Own keyword research and search-intent mapping using SEMrush (or similar tools)
• Build keyword research into topic clusters and content roadmaps
• Spot content gaps and opportunities based on real player search behavior

Team & Editorial Quality

• Manage and mentor a team of writers and interns; assign topics, keywords, and formats
• Set content briefs and proofread all output for accuracy, depth, and relevance
• Ensure every piece is genuinely useful to a player, not filler

Content Marketing Ownership

• Treat content as a growth product: track performance and iterate on what works
• Apply strong copywriting instincts to on-site and product-adjacent content

AI & Tooling

• Use AI tools to speed up research, drafting, editing, and workflow automation
• Build lightweight processes so content operations scale without scaling headcount

Who are we looking for

• 3-5 years in content, content marketing, or SEO content roles, including experience managing writers or interns
• Strong, hands-on SEO skills: keyword research, clustering, search intent, on-page SEO
• Working proficiency with SEMrush or equivalent tools
• Strong content and copywriting judgment
• Comfortable using AI tools for research, drafting, and automation
• Background in sports content required (any sport); racket sports experience is a plus
• High ownership mindset, comfortable in a fast-moving, high-growth environment

Hiring: Immediate

Location: Aziznagar, Hyderabad