Senior Consultant

We are seeking a highly skilled and detail-oriented Senior Consultant with expertise in customer engagement journeys, campaign automation, and Dynamics Customer InsightsJourneys to support scalable multichannel marketing initiatives.

Key Responsibilities:

Business Understanding & Stakeholder Engagement

• Gather and analyze requirements for adhoc, repeatable, and micro-journey campaigns.
• Define business rules, triggers, and customer engagement workflows.
• Plan and support multichannel engagement strategies including Email and SMS campaigns with proper interaction tracking.

Dynamics Journey Alignment

• Design and align automated micro journeys in Dynamics Customer Insights–Journeys.
• Translate business requirements into scalable trigger-based workflows and orchestration patterns.
• Ensure journey execution aligns with campaign objectives and customer experience goals.

Data & Trigger Management

• Validate campaign data sources, refresh schedules, and trigger dependencies.
• Define audience segmentation rules and campaign entry logic.
• Ensure accurate and consistent campaign activation processes.

Campaign Content & Governance

• Refine and structure automated campaign content for clarity, compliance, and business alignment.
• Support personalization strategies while maintaining scalability and governance standards.
• Ensure content reusability without increasing operational complexity.

Message Template Architecture

• Develop standardized message templates within Dynamics platforms.
• Create reusable static content blocks such as disclaimers and compliance messaging.
• Manage controlled dynamic content for efficient execution and consistency.

Operational Playbooks & Enablement

• Prepare campaign playbooks, SOPs, and launch checklists.
• Support testing, validation, and deployment activities.
• Enable internal teams to independently manage and optimize automated customer journeys.

Required Skills & Qualifications:

• 6+ years of experience in campaign management, CRM consulting, or marketing automation.
• Hands-on experience with Microsoft Dynamics Customer Insights – Journeys.
• Strong understanding of customer lifecycle journeys, segmentation, and trigger-based automation.
• Experience in multichannel campaign execution (Email/SMS).
• Knowledge of campaign governance, personalization, and template management.
• Excellent communication, stakeholder management, and analytical skills.