Senior Community Manager (D2C) / Brand Community Manager

Position: Senior Community Manager / Brand Community Manager

Location: Gurugram
Experience: 3-6+ Years
Industry: D2C / Health & Wellness / Consumer / Lifestyle
Employment Type: Full-time

Role Overview

We are looking for an experienced Community Manager to build, engage and grow a large women-focused consumer community across India.

The role will focus on increasing member participation, engagement and retention, developing community leaders and ambassadors, creating meaningful member-to-member connections, and taking the community from online interactions to real-world experiences.

The ideal candidate should have hands-on experience in community building, consumer communities, membership programs, events, ambassador programs or community-led growth.

Key Responsibilities

• Manage and grow existing community groups and member networks across India.
• Develop strategies to increase member participation, engagement and retention.
• Plan and execute weekly community conversations, challenges, expert sessions, workshops and engagement activities.
• Build meaningful community rituals that encourage regular member participation.
• Identify highly engaged members and develop State and City Community Leaders.
• Design and manage ambassador/member-leader programs.
• Build strong relationships with community members and understand their needs, interests and feedback.
• Organize city meetups, wellness events, workshops and retreats.
• Develop referral initiatives that encourage existing members to bring new members into the community.
• Create initiatives that encourage members to connect with and support one another.
• Capture member stories, experiences, feedback and insights and share relevant insights with internal teams.
• Work closely with content, health, marketing and brand teams to strengthen the overall community experience.
• Monitor community conversations and ensure a positive, inclusive and engaging environment.
• Track community data and continuously improve engagement and retention strategies.
• Develop initiatives that move the community beyond online interaction into meaningful offline connections.

Key Performance Indicators

• Community member growth
• Weekly Active Members and Monthly Active Members
• Member engagement and participation rate
• 30-day and 90-day member retention
• Member referral rate
• Number of active State/City Community Leaders
• Number of active community ambassadors
• Number and attendance of offline meetups and events
• Repeat event participation
• Member satisfaction / NPS
• Community activity and participation trends

Required Skills & Experience

• 3-6+ years of experience in Community Management, Community Building, Consumer Communities, Membership Programs, Events or Community-led Growth.
• Hands-on experience managing online communities and member groups.
• Strong understanding of WhatsApp communities/groups and other community platforms.
• Experience creating engagement initiatives that encourage genuine participation rather than promotional communication.
• Experience developing ambassador, referral, member-leader or community champion programs.
• Strong relationship-building and interpersonal skills.
• Experience organizing offline events, meetups, workshops or community experiences.
• Ability to identify highly engaged members and convert them into community leaders or ambassadors.
• Strong communication and storytelling skills.
• Data-oriented approach with the ability to track and improve community engagement and retention.
• Ability to work independently and take complete ownership of community initiatives.

Interested candidates kindly share your CV and below details to [email removed]

1) Present CTC (Fixed + VP) -

2) Expected CTC -

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