Senior Communications Specialist

This role is essentially a Senior Corporate Communications / MarCom role where the person will manage how the company communicates internally with employees and externally with customers, stakeholders, and the public.

1. What the company is looking for

They need someone with 12+ years of experience who has worked in a large MNC / global organization and can independently manage communications activities.

This is not purely a PR/media relations role. The strongest candidates will have hands-on experience in:

• Internal communications
• Employee engagement
• Leadership communications
• Digital content
• Social media
• Corporate events
• Town halls
• Video/graphic content creation

2. Internal Communications Very Important

The candidate should know how to communicate company information to employees.

Examples:

• CEO/leadership messages
• Company announcements
• Policy/process updates
• Employee newsletters
• Town halls
• Employee engagement campaigns
• Internal campaigns
• Change-management communication

Keywords: Internal Communications, Employee Engagement, Leadership Communication, Town Hall, Employee Communication.

3. External / Corporate Communications

They should also understand communication outside the organization.

Examples:

• Corporate announcements
• PR campaigns
• Social media communication
• Employer branding
• Corporate content
• Brand campaigns
• Stakeholder communication

However, pure PR candidates may not be ideal if they don't have internal communications experience.

4. Digital Communications

This is a major requirement.

The candidate should be comfortable creating and managing digital content such as:

• Social media posts
• Digital campaigns
• Newsletters
• Videos
• Presentations
• Employee communication content
• Visual/graphic content

Tools mentioned:

• Canva – Must have
• Navitas
• dotmailer
• Similar digital communication platforms

5. Video Editing & Graphic Design

They don't necessarily need to be a professional designer/editor, but they should have hands-on experience creating communication material.

For example:

• Editing short corporate videos
• Creating employee campaign videos
• Designing posters/banners
• Creating presentations
• Social media creatives
• Internal communication graphics

Canva experience is specifically important.

6. Events & Town Halls

The person should have actually planned and executed corporate events, not just coordinated communication around them.

Examples:

• Town halls
• Leadership events
• Employee engagement events
• Annual events
• Internal campaigns
• Leadership visits
• Corporate celebrations

They should be able to manage the activity from planning coordination execution communication.

7. Leadership Communications

They may work closely with senior leaders such as:

• CEO
• CHRO
• Business Heads
• Country Heads
• Senior Management

They may prepare:

• Leadership speeches
• CEO emails
• Town hall presentations
• Leadership videos
• Internal announcements
• Talking points

8. Ideal Candidate Background

Preferred industries:

• IT / ITES
• Consulting
• BFSI
• Professional Services
• Technology
• Large MNCs / Global organizations

A candidate from a small company with only social media/marketing experience may not be a strong fit.

9. Who is a Strong Fit?

Look for someone like:

12–18 years of experience + Corporate/Internal Communications + MNC experience + Employee Engagement + Leadership Communication + Town Halls + Events + Digital Communications + Canva + Social Media + Content Creation.