Senior Client Partner, Programmatic, New York

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com .

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. 

Please note: We are looking for candidates in the New York City area.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

Life360 Ads is building the family ads platform, combining the reach of a 100M+ MAU first-party platform with a 35,000-publisher programmatic network. The Ads Sales team is on the front lines of growing that business, cultivating agency and brand relationships and translating a differentiated data asset into revenue. This role is central to the programmatic growth of that business, working with agency trading desks, DSPs, and direct programmatic buyers to drive deals that perform.

About the Job

The Senior Client Partner is a quota-carrying, senior individual contributor responsible for growing Life360's programmatic advertising revenue. You will own a book of business, drive new revenue through agency trading desks, DSPs, and programmatic buyers, and bring the consultative expertise to position Life360's unique audience and inventory as a must-buy across the programmatic ecosystem. 

This is a hunter role. You are comfortable prospecting, building pipeline, navigating complex agency and advertiser relationships, and closing deals. Your deep programmatic fluency is what makes you credible in the room and effective at translating Life360's data and inventory story into revenue, with success reflected in consistently exceeding both individual and team quotas. 

You will also gather and synthesize industry feedback to educate the broader team, equipping the national sales organization with the insights and tools needed to drive their business, including, but not limited to, supporting training and sharing best practices.

For candidates based in the US, the salary range for this position is $87,500 to $145,500 USD p lus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Consistently meet or exceed monthly and quarterly programmatic revenue goals through proactive outreach, consultative selling, and full-cycle deal ownership.

Identify and develop new business opportunities with media buying agencies, agency trading desks, DSPs, direct programmatic buyers, and direct brand clients.

Build and manage a strong sales pipeline through high-volume client engagement: outreach, calls, meetings, presentations, and proposals.

Serve as a trusted advisor to clients, understanding their marketing goals and building tailored programmatic marketing recommendations that leverage the full capabilities of the Life360 ads platform.

Structure and close programmatic deals, including PMP, programmatic guaranteed, and curated supply packages, with agency trading desks, DSPs, and direct programmatic buyers.

Lead strategic conversations and ideation with clients and agencies to create results-driven campaigns, and develop account plans that grow existing accounts while winning net-new buyers.

Respond to RFPs and partner with internal stakeholders to deliver compelling proposals and media plans.

Bring working knowledge of DSP buying workflows and deal ID mechanics to guide agency and programmatic buyers toward the right solutions, and stay current on programmatic trends, identity, and measurement developments.

Manage post-sale relationships to drive renewals, upsells, and long-term account growth.

Represent Life360 at industry events and conferences, building relationships and promoting our differentiated value in the marketplace.

What We’re Looking For

5-8+ years of experience in programmatic advertising sales, with a track record of meeting or exceeding quota.

Proven ability to sell programmatic deal types to both brands and agencies.

Solid understanding of the programmatic ecosystem, including DSPs, SSPs, data-driven buying, Open Exchange, PMP, and Programmatic Guaranteed deal types.

Existing relationships with agency trading desks and DSP buyer teams, with experience prospecting, pipelining, and closing programmatic deals.

Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies.

Strong ability to prospect, manage a full sales cycle, and build long-term client relationships.

Excellent communication, negotiation, and presentation skills.

Comfortable working independently in a fast-paced, high-volume environment.

Proficient in MS Office, Google Workspace, and Salesforce.

Bachelor's degree or equivalent.

Our Benefits

Competitive pay and benefits.

Medical, dental, vision, life and disability insurance plans (100% paid for US employees). 

401(k) plan with company matching program in the US 

Employee Assistance Program (EAP) for mental wellness.

Flexible PTO and 12 company wide days off throughout the year.

Winter and Summer Weeklong Synchronized Company Shutdowns

Learning & Development programs.

Equipment, tools, and reimbursement support for a productive remote environment.

Free Life360 Platinum Membership for your preferred circle.

Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

Be a Good Person - We have a team of high integrity people you can trust. 

Be Direct With Respect - We communicate directly, even when it’s hard.

Members Before Metrics - We focus on building an exceptional experience for families. 

High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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