Senior Business Development Executive

Role Overview

We are looking for a Senior Business Development Executive to run the engine room of our sales process. Reporting to our Managing Director and working hand in hand with our CGO and Strategic Business Director, you will own the pipeline, drive every opportunity to its next step, and keep our sales process disciplined from first enquiry to signed agreement. You will also carry a monthly target for qualified meetings booked. This is a step up from a coordination role. It suits someone who has already worked in B2B sales or sales operations, thrives on customer conversations, and wants to grow into a commercial leadership career in a fast-paced enterprise SaaS environment.

KEY RESPONSIBILITIES

Inbound Lead Response & Qualification

• Own every inbound enquiry (website forms, template downloads, self-booked meetings) and respond within agreed response times
• Qualify leads before a demo: problem, business impact, urgency, stakeholders, decision process and timeline
• Book qualified meetings for the Strategic Business Director and brief her before each call
• Run structured re-engagement on dormant leads and closed-won champions who have moved company

Meeting Generation & Targeted Outbound

• Deliver a monthly target of qualified meetings booked for the Strategic Business Director, Managing Director and CGO
• Build target account lists in our core sectors (manufacturing, pharma, packaging, automotive) with Marketing
• Run account-based outreach to named accounts via email, phone and LinkedIn (Sales Navigator)
• Re-engage closed-lost, dormant and template-download leads with a defined sequence

Discovery & Sales Meeting Support

• Prepare account research and a call brief before every customer meeting
• Join discovery calls and demos; capture requirements, objections and agreed next steps
• Deliver first-level product walkthroughs once trained on Data Point and T-Card
• Send meeting follow-ups within 24 hours, with clear next steps, owner and date

Enterprise Selling Support

• Map stakeholders on every deal (operations, CI/lean, IT, quality, procurement, finance, executive sponsor) and help multi-thread beyond a single contact
• Coordinate IT and security questionnaires, supplier onboarding forms and procurement steps with the CTO
• Prepare RFI/RFP responses and tender documents with the Technical BA
• Maintain mutual action plans with customers: agreed steps, owners and dates to signature
• Help build business cases and ROI summaries using customer data and LTS case studies
• Capture competitor mentions and objections, and keep battlecards current with Marketing

Pipeline Ownership & Next-Step Discipline

• Own the pipeline as the single source of truth: every opportunity has a stage, owner, value, next action and date
• Chase overdue next steps across the team and escalate stalled deals early
• Track POCs and trials against agreed success criteria, end dates and decision meetings
• Flag risks: single-threaded deals, missing decision-makers and slipping close dates
• Support monthly pipeline forecasting (commit, best case, pipeline) for the Managing Director

CRM, Data & Reporting

• Keep HubSpot accurate and complete
• Publish the Daily Sales Huddle report (Mon–Fri, exception-based) and the Friday weekly KPI bowler
• Prepare the pipeline pack for the weekly Sales Update meeting and track agreed actions to closure
• Keep Fireflies notes, SharePoint proposal folders and customer documents organised

Proposal & Commercial Administration

• Build proposal decks, POC charters and Documents of Understanding with the Technical BA
• Prepare pricing drafts for Director approval, including Change Requests
• Send all agreements through DocuSign; track signatures, expiry, POs and first invoices to closure

Handover, Renewals & Expansion

• Hand closed deals cleanly to the Technical BA and Customer Success, with a written handover
• Track renewals and multi-site rollout opportunities in existing accounts
• Spot expansion signals (new sites, modules, users) in customer and project conversations and log them as opportunities

Process Improvement

• Apply the LTS sales playbook and collateral pack consistently, and feed back what works with customers
• Suggest and run improvements to templates, sequences, reports and CRM workflows