Senior Business Development Executive

Role- Sr. Business Development Executive

Department: Sales & Distribution
Industry: FMCG
Location: As per business requirement

Job Purpose

To drive sales growth, expand market reach, manage distributor relationships, and ensure product availability and visibility across the assigned territory.

Key Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Manage distributors, retailers, and wholesalers to ensure effective product distribution.
• Develop new outlets and strengthen relationships with existing channel partners.
• Ensure product availability, visibility, merchandising, and execution of promotional activities at retail outlets.
• Conduct regular market visits to monitor sales performance, competitor activities, and market trends.
• Implement company sales strategies, schemes, and trade promotions.
• Monitor secondary sales, stock availability, and distributor performance.
• Ensure timely reporting of sales data, market feedback, and competitor intelligence.
• Coordinate with the Area Sales Manager and other internal teams to achieve business objectives.

Required Qualifications & Skills.

• 14 years of experience in FMCG sales, preferably in General Trade (GT).
• Strong understanding of distributor management, retail sales, and market development.
• Excellent communication, negotiation, and relationship management skills.
• Target-oriented with strong analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.

Key Performance Indicators (KPIs)

• Sales target achievement
• Distribution and outlet coverage
• Secondary sales growth
• New outlet addition
• Product availability and visibility
• Distributor productivity and market execution