Senior Business Development Executive

Sr. Business Development Executive - AI SaaS Product Sales

ABOUT COG CULTURE

Cog Culture is not your typical advertising agency. Shocking, we know - most agencies say exactly that, right before pitching a strategic partnership that amounts to a retainer, a deck, and a handshake emoji.

But stay with us.

We're an award-winning, full-service marketing communications agency with a decade and a half of experience building brand narratives that actually move people - not just move the goalposts, the timeline, and eventually the blame. What sets us apart isn't the trophy shelf. It's what's running underneath it.

We're AI-native - and we mean that the way a fish means water, not the way a corporation means digital transformation. Artificial intelligence isn't a tool we picked up; it's the lens through which we think, build, and create. GenAI content workflows, intelligent campaign analytics, automation that earns its keep - at Cog Culture, AI isn't the support act. It's the headliner, the venue, and the one who read the brief.

Now we're packaging everything we've built - the intelligence, the tools, the workflows - into a B2B SaaS product purpose-built for marketing and advertising. And we need someone who can take that product to market: open doors, build conviction, close deals, and make the category ours.

ABOUT THE ROLE

We are looking for a driven and commercially sharp Senior Business Development Executive to own business for our AI SaaS product. This isn't agency BD - this is product sales. You'll be selling a platform built to transform how brands and agencies operate, to the people who run marketing at the companies that need it most.

You'll work directly with founders and product leadership to shape go-to-market, build pipeline, and close the kinds of deals that define a category. If you know how to sell complex SaaS to sophisticated buyers, and you're excited by the idea of doing it in a space where AI actually means something, this role is for you.

Ideal candidates bring 3–8 years of SaaS or technology sales experience, a proven quota record, and the curiosity to sell something genuinely new.

KEY RESPONSIBILITIES

Pipeline Development & Revenue Growth

• Own the full sales cycle for the AI SaaS product - from prospecting and discovery through demo, negotiation, and close.
• Build and manage a high-quality pipeline of SaaS, brand, and agency prospects using outbound outreach, partnerships, events, and referrals.
• Meet and exceed ARR targets and quarterly KPIs set by the leadership team.
• Research the competitive landscape, buyer personas, and market signals to sharpen positioning and identify new verticals.

Enterprise & Mid-Market SaaS Sales

• Lead consultative, insight-led sales conversations with CMOs, VPs of Marketing, Heads of Growth, and marketing operations leaders.
• Deliver compelling product demos and tailored presentations that connect platform capabilities to specific customer pain points.
• Navigate multi-stakeholder enterprise sales cycles, including procurement, legal, and technical evaluation stages.
• Translate complex AI and workflow concepts into clear, outcome-driven value propositions that resonate with non-technical buyers.

Product-Led Deal Strategy

• Leverage deep knowledge of SaaS business models, PLG motions, and marketing technology ecosystems to position the product effectively.
• Partner with Product on customer feedback loops, roadmap influence, and pilot programme design.
• Identify upsell and expansion opportunities within existing accounts alongside the Account Management team.
• Develop commercial proposals, SOW documents, and SaaS subscription agreements aligned with pricing strategy.

Go-to-Market Collaboration

• Work closely with Founders, Marketing, and Product to refine ICP definitions, messaging frameworks, and channel strategy.
• Feed real-world buyer insights back into product positioning, content strategy, and GTM planning.
• Represent the product at industry conferences, marketing technology events, and SaaS summits.
• Maintain rigorous CRM hygiene (Salesforce / HubSpot) and provide accurate pipeline forecasting.

QUALIFICATIONS & REQUIREMENTS

Essential

• 3–8 years of quota-carrying SaaS sales or technology sales experience, ideally in martech, adtech, or an AI-native product company.
• Demonstrated track record of meeting or exceeding ARR or revenue targets in a direct, closing role.
• Strong command of SaaS sales methodologies (MEDDIC, SPIN, Challenger, or similar) and enterprise sales cycles.
• Ability to sell to senior marketing and growth stakeholders - you understand how they think, what they measure, and what keeps them up at night.
• Excellent communication, storytelling, and negotiation skills - written and verbal.
• Proficient in CRM tools (Salesforce, HubSpot, or similar) and standard business software.

Preferred

• Prior experience selling marketing technology, AI tooling, workflow automation, or analytics platforms.
• Familiarity with the marketing and advertising agency ecosystem - sold to agencies or worked within one.
• Exposure to PLG (product-led growth) sales motions and freemium-to-enterprise conversion strategies.
• An existing network of CMOs, marketing ops leaders, or agency buyers is a material advantage.
• Bachelor's degree in Business, Marketing, Technology, or equivalent practical experience.