Senior Business Development Executive(BA Channel)

Key Responsibilities

• Achieve monthly, quarterly and annual volume & value sales targets.
• Drive secondary sales growth across the assigned territory.
• Expand weighted distribution and outlet coverage.
• Ensure product availability, freshness and proper shelf placement.
• Drive sales across Titanium & Platinum outlets in the BA channel.
• Execute visibility programs, trade activations and in-store initiatives.
• Manage distributor relationships and ensure efficient supply execution.
• Monitor distributor inventory, sales throughput and credit exposure.
• Identify and appoint new distributors based on territory potential.
• Develop and execute Permanent Journey Plans (PJPs).
• Build strong relationships with retailers and channel partners.
• Support new product launches through distribution and visibility execution.
• Provide monthly sales forecasts and submit First Cut Forecasts within timelines.
• Share market intelligence and competitive insights.
• Coordinate with ASM/RSM/ZSM and ensure timely sales and market reporting.

Qualification

• Education: Bachelor's degree in Business Administration, Sales, Marketing or a related field.
• Experience: 48 years of experience in FMCG, Beauty or Personal Care sales.
• Key Skills: Territory & channel management, distributor management, sales planning, field execution, forecasting, data-driven decision-making and stakeholder management.