Senior Business Analyst

Snapmint is looking for a Senior Business Analyst to join our Customer Retention and Growth team. This role is critical in shaping how Snapmint engages, retains, and grows its customer base. The analyst will work closely with cross-functional teams including marketing, product, risk, and operations to deliver actionable insights, design customer journeys, and enable data-driven decision-making.

Responsibilities

• Own analytics for retention, growth, and lifecycle management initiatives.
• Analyse large datasets to derive insights into customer behaviour, segmentation, and engagement patterns.
• Build dashboards, reports, and models to track KPIs and program performance.
• Collaborate with marketing and product teams to design targeting strategies and measure campaign efficacy.
• Partner with leadership to drive growth hypotheses, test experiments (A/B testing, cohorts), and deliver measurable impact.
• Translate business problems into data-driven solutions and communicate findings to both technical and non-technical stakeholders.
• Continuously explore opportunities for improving retention levers, loyalty, and repeat usage.

Requirements

• B. Tech from a premier institution.
• Must have experience in A/B Testing.
• 3-5 years of hands-on experience in analytics, preferably in fintech, ecommerce, or consumer tech.
• Strong proficiency in Python, SQL, and Excel for data analysis and automation.
• Solid foundation in logical reasoning, data interpretation, and problem-solving.
• Ability to thrive in a fast-paced, ambiguous environment with minimal supervision.
• Excellent communication skills with the ability to work across cross-functional teams.
• Prior experience in customer retention, lifecycle management, growth strategy, or segmentation and targeting is highly desirable. This job was posted by Swathi Prakash from Snapmint.