Senior Business Analyst

Client: Optum
Payroll: Joulestowatts (J2W)
Experience: 5+ Years

Role: Senior Business Analyst Market Research / Market Intelligence

Duration : 7 Months

Shift : US Shift

Job Summary

Optum is looking for a Senior Business Analyst / Market Intelligence Analyst to support sales teams through market research, competitive intelligence, client profiling, and strategic account insights. The role will work closely with sales leaders and bid managers to support active pursuits, campaigns, and pipeline development.

Key Responsibilities

• Conduct market sizing (TAM, SAM, SOM) and competitive landscape analysis.
• Perform primary and secondary market research to identify opportunities, whitespace, and client-specific triggers.
• Build and maintain detailed client/account profiles, including organizational structure, strategic priorities, buying behavior, and recent engagements.
• Work with multiple research tools and internal/external sources to gather and synthesize intelligence.
• Collaborate with US Sales Leaders and Global Bid Managers to support active pursuits and customize messaging for proposals and outreach.
• Support campaign planning by identifying target accounts and key stakeholders.
• Monitor competitor activities, industry trends, and market developments.
• Provide actionable insights to support sales strategy and pipeline development.
• Work independently and demonstrate a self-starter mindset.