Senior Business Analyst - Revenue & Funnel Analytics

What You Will Work On:

Revenue & Funnel Analysis:

- Track revenue performance across segments, geographies, and channels.

- Analyze end-to-end GTM funnel (from leads to closure) - identify leaks, track conversion rates, and recommend interventions.

- Drive insights by segment (e.g., product, customer size, region) to inform targeting, GTM motion design, and sales playbooks.

- Benchmark sales team performance - quota attainment, ramp-up, productivity metrics.

Dashboarding & Reporting:

- Build and maintain dashboards in QuickSight for GTM metrics and performance reviews.

- Own metric hygiene and alignment across sales, demand gen, and ops teams.

Incentive Automation:

- Support design and execution of incentive plans - automate incentive dashboards and payout logic to ensure accurate, timely payouts.

- Monitor the link between incentives and performance, and provide data-driven suggestions to improve incentive effectiveness.

Governance Enablement:

- Drive readiness for MBRs, QBRs, forecast reviews - ensure timely reports with insights and action points.

- Partner with Sales Ops and Finance to triangulate pipeline, booking, and quota models.

What You Bring:

- 2 - 4 years of experience in GTM / Sales / Revenue Analytics - preferably in a B2B SaaS or tech environment.

- Strong command over SQL and Excel; hands-on with QuickSight, Looker Studio, Tableau, or similar tools.

- Strong understanding of GTM metrics: revenue, pipeline coverage, funnel conversions, sales productivity.

- Experience with incentive modeling or payout automation is a plus.

- Analytical thinking, business intuition, and strong attention to detail.

- Excellent communication skills - able to translate data into actionable insights for GTM leaders.