SENIOR BUSINESS ANALYST - Product Management

Role Overview

We are looking for an experienced Product Owner or Business Analyst with strong expertise in Audience Measurement, Advertising, Campaign Analytics. The role will focus on building data-driven products that support broadcasters, advertisers, and agencies in making better programming and campaign decisions.

Key Responsibilities

• Own the product backlog, roadmap, requirements, and prioritization.
• Translate business needs into user stories, workflows, dashboards, and analytics features.
• Work with business, data, engineering, and analytics teams.
• Drive use cases around:
  • Audience ratings, reach, share, and viewing behaviour
  • Program, genre, channel, and time-slot performance
  • Campaign reach, frequency, and effectiveness
  • Advertiser and brand performance
  • Ad inventory and slot analysis
  • Campaign planning and post-campaign measurement
• Ensure product outputs align with media measurement methodologies and business needs.

Required Experience

• 6+ years of experience in Product Management, Product Ownership, Business Analysis, or similar roles.
• Strong experience in Broadcast, Media, AdTech, Audience Measurement, or Advertising Analytics.
• Good Knowledge of Linear TV and OTT operations
• Good understanding of TV ratings, reach, frequency,  impressions, media planning, campaign measurement, and advertising performance.
• Experience working with broadcasters, advertisers, agencies, or measurement platforms.
• Strong stakeholder management and Agile product development experience.

Good To Have

• Experience with AI/ML, forecasting, campaign optimization, or recommendation-based analytics.
• Exposure to large-scale audience, viewership, or advertising datasets.