Senior Brand & PR Manager - Luxury Real estate

Job Title: Manager / Senior Manager Brand & Public Relations

Location: Oshiwara, Mumbai
Industry: Real Estate – Luxury / Premium
Employment Type: Full-Time | 6 Working Days

Role Overview

Roswalt Realty is looking for a Brand & Public Relations professional who can independently manage both brand-building and external communications for our premium and luxury real-estate portfolio, including an upcoming luxury project in South Mumbai.

This role combines brand strategy, activations, OOH, partnerships and on-ground brand experiences with PR strategy, media relations, leadership profiling and reputation management. The ideal candidate should understand how luxury brands are positioned, communicated and experienced across every consumer and media touchpoint.

Key Responsibilities

• Develop and execute integrated Brand & PR strategies aligned with Roswalt Realty’s premium positioning.
• Plan and manage project launches, brand campaigns, events, activations, OOH and site branding.
• Build and maintain strong relationships with business, real-estate, lifestyle and trade media.
• Proactively pitch stories, project updates, leadership interviews, features and thought-leadership opportunities.
• Manage press releases, media briefs, articles, interviews and corporate communication.
• Drive leadership and promoter profiling across relevant media platforms.
• Identify and execute brand partnerships, collaborations, awards and industry opportunities.
• Manage event, OOH, production and PR vendors/agencies, including negotiations, budgets and timelines.
• Ensure all communication and brand experiences reflect a premium/luxury aesthetic and tone.
• Monitor media coverage, sentiment, competitor activity and brand visibility.
• Handle sensitive communication and crisis-response support when required.
• Work closely with Marketing, Digital, Sales, Creative, Projects and senior leadership.
• Track campaign effectiveness, spends, PR visibility and overall brand impact through periodic reports.

Candidate Requirements

• 5–7 years of experience across Brand Marketing, PR or Corporate Communications.
• Strong preference for candidates from Luxury Real Estate, Premium Brands, Hospitality, Lifestyle or Advertising/PR agencies.
• Hands-on experience in OOH, events, BTL activations, site branding and brand partnerships.
• Strong existing journalist and media network across relevant publications.
• Experience handling project launches, media strategy, leadership profiling and reputation management.
• Strong vendor-management, negotiation and project-execution capabilities.
• Excellent written and verbal English communication.
• Strong storytelling, brand-positioning and presentation skills.
• Mature enough to work directly with senior leadership and promoters.
• Ability to independently manage multiple campaigns and communication priorities.

Key Skills

Branding | PR | Strategy | Media | Storytelling | Positioning | Activations | OOH | Events | Partnerships | Reputation | Networking | Communication | Leadership | Campaigns | Visibility | Crisis | Profiling | Vendors | Luxury

Key Objective of the Role

To build Roswalt Realty into a high-visibility, premium and credible real-estate brand by owning both the brand experience and public narrative — from campaigns, launches and activations to media relationships, leadership visibility and reputation management.