Senior Brand Manager

Role & responsibilities

We are looking for high-potential marketing professionals with a strong bias for innovation, product development, and brand building. The role involves creating compelling brand positioning, driving differentiated marketing campaigns across ATL & BTL channels, and working closely with creative agencies, sales, and digital teams to deliver strong business outcomes.

The incumbent will play a critical role in New Product Development (NPD) for large-scale real estate projects with turnovers running into hundreds of crores, while ensuring high-quality execution with speed and efficiency.

Eligibility / Requirements

• Full-time MBA from Tier 1 / Top B-Schools
• 26 years of post-MBA experience
• Background in marketing, brand management, product marketing, or real estate marketing preferred

Business & Financial Performance

• Deliver targeted NPV at market and project levels (absolute value and percentage)
• Drive gross contribution in line with the business plan
• Support robust and dynamic pricing strategies through continuous market intelligence

Product & Portfolio Management

• Create and manage an effective product portfolio aligned to current and future business opportunities
• Lead and support New Product Development (NPD) initiatives from concept to launch

Brand & Marketing Strategy

• Build and manage world-class real estate brands
• Develop strong brand positioning that resonates with consumers and enables price premium
• Conceptualize and execute ATL, BTL, PR, and digital campaigns in collaboration with creative agencies
• Guide pre-sales and in-house digital teams for effective on-ground and online execution

Sales Enablement & Market Intelligence

• Work closely with sales teams to channel and implement marketing strategies
• Provide timely insights on competitor pricing, sales velocity, and market trends
• Ensure faster response times to competitive actions

Stakeholder Management

• Coordinate with internal teams (sales, digital, pre-sales) and external partners (agencies, vendors)
• Manage multiple stakeholders with accountability, confidence, and clarity

KRAs / Success Measures

• Targeted Gross Contribution (value and %)
• Speed of Sales: Units sold per month vs targets
• Brand Valuation and ability to command a price premium
• Improvement in brand perception metrics (via third-party surveys)
• Adherence to brand budgets with optimized spend
• Turnaround time on competitor intelligence and pricing response

Competencies & Skills

• Brand Strategy & Brand Building
• New Product Development (NPD)
• Strong consumer understanding and insight generation
• Brand communication & campaign development
• Go-to-market strategy execution
• Excellent stakeholder and agency management
• Quick decision-making and problem-solving ability
• High adaptability in fast-changing environments
• Strong client and relationship management skills