Senior Brand Manager
Integrace Health · Mumbai · onsite · Posted 27d ago
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About this role
Job Description – Senior Brand Manager
Location: Mumbai (Head Office)
Department: Marketing (Ortho/women's health)
Experience: 8-12 Years
Role Overview
Integrace Health is seeking a Brand Manager to drive the growth of its Women's Health and Orthopaedics portfolio. The role is focused on increasing prescription generation, expanding the prescribing base, and delivering timely strategic inputs to accelerate brand growth through customer insights and scientific marketing.
Key Responsibilities
- Develop and execute brand plans to drive prescription growth and market share.
- Generate actionable market and customer insights through field visits, physician interactions, and exposure to ethnographic research.
- Analyze prescription trends, competitor activities, and market data to identify growth opportunities.
- Develop scientific promotional campaigns, visual aids, and marketing materials in collaboration with Medical Affairs.
- Partner with Sales teams to strengthen brand adoption through effective training and promotional initiatives.
- Support CMEs, KOL engagement programs, product launches, and other brand-building activities.
- Track brand performance, evaluate campaign effectiveness, and recommend timely interventions for business growth.
- Collaborate with cross-functional teams to ensure seamless execution of marketing plans.
Qualifications
- Master's degree (MBA/PGDM in Marketing preferred) with a Bachelor's degree in Pharmacy, Life Sciences, or another Science discipline.
- 8–12 years of pharmaceutical brand management experience.
- Prior experience in Orthopaedics, gynaecology or related specialty therapies is preferred.
Skills & Competencies
- Strong understanding of prescription pharmaceutical marketing.
- Ability to translate customer insights into effective brand strategies.
- Exposure to ethnographic research or customer immersion is an advantage.
- Strong analytical, communication, and stakeholder management skills.
- High ownership, execution excellence, and commercial acumen.
Success Measures
- Growth in prescription generation and prescribing base.
- Achievement of brand sales and market share objectives.
- Delivery of timely, insight-driven brand initiatives.
- Effective execution of marketing campaigns and field force support.
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About Integrace Health
Integrace Health
Pharma
562
employees
2018
8 years old
Mumbai,Maharashtra
India
₹10L PA avg
Avg at Integrace Health
About
Founded in 2018 with the belief that legacies are not only inherited—they are created, Integrace emerged from Glenmark’s ortho division with the backing of True North and Temasek. What began as a legacy portfolio has evolved into one of India’s fastest-growing healthcare companies, closing the gap between disease, diagnosis, and treatment in underpenetrated therapy areas such as orthopedics, gynecology, pain management, and hospital care.
By 2030, Integrace envisions becoming a transformative force in Indian healthcare - setting new standards for patient care and establishing itself as a leading pharmaceutical company in the country. With a strong focus on Musculoskeletal Disorders, Pain Management, and Women’s Health, we aim to drive meaningful impact on the health and well-being of millions across India.
Today, with over 800 colleagues and 65+ products, Integrace continues to grow with science, purpose, and dignity at its core. Platforms like VKonnect and capability programs like Ugam and Unnati reflect our commitment to innovation, learning, and leadership excellence. Recognized as a Great Place to Work for four consecutive years, Integrace is building a future where care, conviction, and culture move in unison to create healthcare legacies that last.
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