Senior Brand Manager

Location: Kolkata

Function: Brand Marketing

About the Role

This is a brand-building role for someone who wants to make a brand impossible to miss.

What You'll Own

Brand Campaigns & Creative

• Own end-to-end brand campaigns — from concept to execution.
• Lead ad films and content shoots, including agency briefing, on-ground execution and quality control.
• Push for creative ideas that make the brand stand out rather than follow category norms.

New Launch Marketing

• Own the go-to-market marketing plan for new launches across teaser, launch and sustenance phases.
• Drive cross-functional launch readiness across content, PR, influencer, paid media and retail.

Content, Influencer & Communications

• Own content strategy and output across brand channels.
• Ensure a consistent brand voice across influencer, content, PR and paid media.
• Track campaign and content spends, evaluate efficiency and optimise based on performance.

Offline Brand Building

• Drive offline brand activations across retail, BA-led experiences and on-ground events.
• Ensure the brand feels as distinctive offline as it does online.

Brand Health & Measurement

• Track brand health, campaign performance and ROI.
• Translate consumer insights and campaign learnings into sharper brand and creative strategies.

Cross-Functional Collaboration

• Partner with Category & NPD teams on launch briefs, positioning and communication.
• Work closely with Sales and Trade Marketing to ensure offline execution stays true to brand intent.

What We're Looking For

• Experience in brand marketing / integrated marketing / consumer brands, preferably in beauty, skincare, FMCG or lifestyle.
• Strong understanding of campaigns, content, launches and consumer communication.
• Someone who can move seamlessly between big-picture thinking and getting things done.
• Strong creative judgement with the ability to challenge safe, predictable ideas.
• Excellent agency and stakeholder management skills.
• Data-aware, but brand-first in thinking.
• High ownership, strong execution muscle and an eye for detail.

Why This Role

You won't just be managing campaigns.

You'll be shaping how the brand shows up, gets talked about and gets remembered.