Senior Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop and strengthen Sterco's brand narrative and communication architecture.
• Ensure consistent brand messaging across the website, social media, presentations, campaigns and external communication.
• Identify opportunities to position Sterco as a thought leader in areas including:
• Digital transformation
• Enterprise digital experiences
• AI Search Visibility
• Generative Engine Optimisation (GEO)
• SEO and digital growth
• Emerging digital technologies.
• Develop communication campaigns around Sterco's capabilities, expertise, achievements and client success stories.

Social Media Strategy & Management

• Develop and execute Sterco's social media strategy with primary focus on LinkedIn.
• Create annual, quarterly and monthly content strategies and editorial calendars.
• Build a strong mix of content formats including:
• Thought leadership
• Industry insights
• Case studies
• Client success stories
• Technology perspectives
• Leadership communication
• Company milestones
• Culture and employer branding.

Role & responsibilities

Leadership & Thought Leadership

• Work closely with Sterco's leadership team to develop thought leadership platforms.
• Create LinkedIn and digital communication strategies for senior leaders.
• Develop articles, opinion pieces, posts, speeches and perspectives based on leadership insights.
• Identify relevant industry conversations where Sterco can contribute meaningful expertise.
• Help build a distinctive voice for Sterco's leadership in the digital and AI ecosystem.

Content & Campaign Development

• Conceptualise integrated brand and marketing campaigns.
• Develop campaign messaging and creative briefs.
• Lead the creation of high-value content assets such as:
• Industry reports
• Whitepapers
• Case studies
• Insight articles
• Infographics
• Videos
• Thought leadership series.
• Work with internal creative, design, SEO and technology teams to ensure high-quality execution.

Lead Generation Support

• Develop content-led campaigns that support business development and lead generation.
• Work with the sales and digital marketing teams to identify priority sectors and audiences.
• Create campaigns around Sterco's key service offerings.
• Support landing page messaging, lead magnets and campaign communication.
• Analyse campaign performance and recommend improvements.

Awards & Industry Recognition

• Identify relevant national and international awards for Sterco.
• Work with internal teams and the PR function to develop strong award submissions.
• Build a structured annual awards calendar.
• Develop compelling narratives around Sterco's work, innovation and achievements.

Measurement & Reporting

Track and report key communication and marketing metrics including:

• Social media growth
• Engagement quality
• Share of voice
• Leadership visibility
• Content performance
• Website traffic contribution
• Campaign performance
• Marketing-qualified leads.