Senior Brand Manager - FMCG

1. Brand Strategy:

- Develop and execute the annual brand strategy and marketing calendar aligned with business objectives.

2. Brand Positioning:

- Own brand positioning, proposition, communication, and consumer journey across channels.

3. Integrated Campaigns:

- Drive 360 degree integrated marketing campaigns across digital, social media, influencer, performance, and offline channels.

4. Product Launches:

- Lead new product launches, including GTM strategy, communication, consumer research, and launch execution.

5. Market Analysis:

- Analyse consumer insights, market trends, competitors, and category dynamics to identify growth opportunities.

6. Cross-functional Collaboration:

- Work closely with D2C, E-commerce and Performance Marketing teams to drive acquisition, conversion, and retention.

7. Budget Management:

- Manage and optimise brand marketing budgets, ensuring effective ROI and efficient media deployment.

8. Stakeholder Management:

- Collaborate with creative agencies, influencers, media partners, and other external stakeholders.

9. Performance Tracking:

- Track key brand and business metrics including revenue, market share, awareness, consideration, CAC, ROAS and customer retention.

10. Execution Alignment:

- Partner with Product, Sales, E-commerce, and Supply Chain teams to ensure strong execution of brand initiatives.

11. Content Strategy:

- Build strong consumer-first communication and content strategies across relevant touchpoints.