Senior Brand Manager - DTC

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. 

 

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

 

About The Role:

Ashley Digital is hiring a Senior Brand Manager to serve as the manager of two of our growth brands. This is a high-ownership commercial role: you will own the end-to-end brand experience — merchandising, growth, profitability, sales mix, and attach rate. The Senior Brand Manager will act as the connective tissue across Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work. The ideal candidate is a commercially sharp, e-commerce-native operator who knows how to use data, testing, and a high-scale DTC platform to move the metrics that matter — revenue, margin, AOV, and attach rate. You'll be measured on the performance of your brands, not on activity.

 

What You'll Be Doing:

Brand Ownership & Strategy

Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.

Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win.

Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace.

Growth & Experimentation

Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel.

Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising.

Read test results with discipline, draw clear conclusions, and scale what works.

Cross-Functional Execution

Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention).

Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving.

Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments.

Brand Voice & Positioning

Own how each brand shows up in the world — visually, editorially, and competitively.

Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.

 

Skills & Qualifications:

5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility.

Demonstrated ability to drive measurable business outcomes — revenue growth, margin improvement, attach rate, conversion — through merchandising, experimentation, and cross-functional execution.

Deep, practical understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase.

Strong grounding in experimentation methodology, with the ability to design, run, and interpret tests and translate results into decisions.

Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product.

Commercially sharp, with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners.

Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs.

Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders.

Bias toward action and experimentation, balanced by sound judgment on what's worth testing.

Shopify experience a plus; background in mattress, furniture, or home categories a plus.

 

What We Offer: (subject to eligibility requirements)

Competitive salary

Health, Vision & Dental Insurance

HSA company contributions

401K with company match component

"Take what you need" PTO

Wellness benefits

A FREE MATTRESS plus an awesome Friends and Family discount!

 

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $110,000 - $140,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com

Ashley Digital is a privately-held company headquartered in Tampa, FL with offices in New York City, London and Tel Aviv.  Learn more at: https://www.residenthome.com

Ashley Digital is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Ashley Digital is proud to be a remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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