Senior Brand Associate - Health & Wellness

We are looking for a dynamic Senior Brand Associate to support and execute high-impact brand initiatives for a health, wellness, and technology-focused business.

The role will sit at the intersection of brand marketing, content, social media, creative communication, and cross-functional product launches, helping build a distinctive and consistent brand presence.

The ideal candidate will have strong experience in brand marketing, content strategy, social media, creative development, and campaign execution, preferably from a branding, marketing, creative agency, health-tech, wellness, or consumer-focused environment.

Key Responsibilities:

- Support the planning and execution of integrated brand campaigns across digital and consumer-facing channels.

- Develop compelling and engaging content across social media, websites, email, and other digital platforms.

- Translate complex clinical, scientific, and health-related information into clear, accessible, and engaging communication.

- Own and maintain brand consistency across messaging, tone, visual identity, and customer-facing communication.

- Create and coordinate high-quality visual assets using Canva, Adobe Creative Suite, and video/content creation tools.

- Work closely with Product, Growth, Design, and Marketing teams to support customer-facing product launches and campaigns.

- Contribute to launch planning and develop brand and content assets that support new products, features, and initiatives.

- Monitor trends across health-tech, wellness, digital health, and the GLP-1 space and translate relevant developments into actionable brand and content opportunities.

- Track social media and content trends across Instagram, YouTube, LinkedIn, and online communities to identify opportunities for audience engagement and brand growth.

- Maintain content calendars, campaign assets, creative briefs, and brand communication materials.

- Collaborate with internal stakeholders and external creative partners to ensure timely and high-quality campaign execution.

- Review and quality-check all customer-facing content for accuracy, consistency, tone, grammar, and visual quality.

- Analyze campaign and content performance and use insights to improve engagement and brand effectiveness.

- Stay updated on emerging trends in health, science, technology, consumer behavior, and digital marketing.

Required Skills & Experience:

- 5 - 10 years of experience in Brand Marketing, Content Marketing, Digital Marketing, Creative Agencies, or related fields.

- Proven experience in brand campaign planning and execution.

- Strong content creation and storytelling skills across digital channels.

- Hands-on understanding of Instagram, YouTube, LinkedIn, and community-led digital engagement.

- Strong visual communication skills with working proficiency in Canva and Adobe Creative Suite.

- Experience working on digital campaigns, social content, websites, email marketing, and other customer-facing communication.

- Ability to simplify complex technical, scientific, or clinical information into engaging consumer-friendly content.

- Strong understanding of brand identity, tone of voice, visual consistency, and content standards.

- Experience collaborating with Product, Growth, Design, and other cross-functional teams.

- Strong project management and execution skills with the ability to manage multiple priorities and deadlines.

- Excellent attention to detail with strong proofreading, editing, and quality-control skills.

- Strong analytical and problem-solving abilities with the ability to use campaign and audience insights to improve content.

- Excellent written and verbal communication skills.

- Ability to work independently in a fast-paced, evolving environment.

Good to Have:

- Experience in HealthTech, Wellness, Healthcare, Consumer Technology, or Life Sciences.

- Exposure to GLP-1, weight management, preventive health, or digital healthcare ecosystems.

- Experience with short-form video, motion graphics, or other content production tools.

- Experience working with marketing/creative agencies and external partners.

- Strong interest in the intersection of health, science, technology, and consumer behavior.