Senior Associate - YouTube (Punjabi)

Location: Sector 62, Noida/Remote

Languages Known: Punjabi, English

Role Objective:

The candidate will be responsible for managing and growing the YouTube ecosystem for the Punjab Exams category through content strategy, channel growth, SEO, analytics, and performance optimisation.

Key Responsibilities:

• Manage the complete YouTube channel operations for the Punjab Exams category.
• Develop YouTube content strategy based on student demand, search trends, competition, and exam cycles.
• Optimise video titles, descriptions, tags, keywords, playlists, and metadata.
• Conduct keyword research and YouTube SEO.
• Analyse YouTube Analytics and identify growth opportunities.
• Improve CTR, watch time, audience retention, impressions, and overall channel performance.
• Coordinate with faculty, video editors, thumbnail designers, and content teams.
• Suggest video topics based on search volume and student intent.
• Track competitors and trending content in the Punjab Exams space.
• Prepare weekly and monthly performance reports.
• Work towards increasing organic reach, views, subscribers, and student acquisition.

Preferred Qualifications & Skills:

• 2-5 years of experience in YouTube Channel Management and YouTube SEO.
• Strong understanding of the YouTube algorithm and content growth strategies.
• Hands-on experience with YouTube Analytics, Google Trends, keyword research, and SEO tools.
• Strong understanding of thumbnails, titles, CTR, retention, and watch time.
• Experience in EdTech, Government Exams, or competitive exam content will be preferred.
• Strong analytical and strategic thinking skills.