Senior Associate - Social Media

As a Senior Associate – Social Media, you will take ownership of key client accounts, driving strategy, execution, and performance across platforms. This role requires a balance of creative thinking, analytical skills, and client-facing confidence. You will mentor junior team members while ensuring campaigns deliver measurable business impact and align with broader marketing objectives.

Responsibilities:

• Lead end-to-end management of multiple social media accounts, ensuring consistency in brand voice, tone, and visual identity.
• Develop and implement platform-specific social media strategies aligned with client goals and campaign objectives.
• Oversee content planning and creation, guiding the team on formats, storytelling approaches, and platform best practices.
• Review, refine, and approve content calendars before publishing to ensure quality and effectiveness.
• Analyze performance metrics and generate actionable insights to optimize campaigns and improve ROI.
• Present performance reports, campaign ideas, and strategic recommendations directly to clients.
• Manage client communication independently, including leading discussions on content calendars, campaign planning, and performance reviews.
• Stay updated on social media trends, platform updates, and emerging technologies, applying insights proactively to client strategies.
• Collaborate with internal teams (design, copy, performance marketing) to execute integrated campaigns.
• Mentor and guide interns/associates, providing feedback and ensuring smooth workflow within the team.
• Handle crisis management and reputation management on social platforms when required.

Requirements:

• 2–4 years of experience in social media marketing, preferably within an advertising or digital agency.
• Proven experience managing multiple client accounts independently.
• Strong understanding of major social media platforms (Instagram, LinkedIn, Twitter/X, Facebook, YouTube, etc.) and their evolving algorithms.
• Proficiency in social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics).
• Excellent communication and presentation skills with client-facing experience.
• Strong analytical mindset with the ability to interpret data and translate it into strategy.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with a strong eye for content, trends, and storytelling.
• Experience in paid social campaigns and performance marketing is a plus.