Senior Associate-Social Media Marketing

Who we are

Plaksha is a technology university for the future, founded through collective philanthropy by a global community of entrepreneurs and business leaders to reimagine technology education and research. Our vision is to nurture the next generation of fearless leaders to solve the toughest challenges of our planet.

Role: Social Media Marketing, Marketing and Communications

About Role

The role involves end-to-end ownership of strategy, content creation, platform management, engagement, and performance analysis. The ideal candidate will have a strong understanding of digital trends, storytelling, and community building, while ensuring our brand voice is consistently represented.

Social Media Strategy & Planning:

Develop and execute a social media strategy aligned with Plaksha's communication goals, with tailored approaches for key platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube). Set performance benchmarks and track progress.

Content Creation & Publishing:

Create, manage and publish engaging content (visual, video, written) for all platforms. Maintain a content calendar and coordinate with internal teams to source and highlight stories. Focus on awareness, amplification and engagement through content themes, tags and hashtags etc.

Community Engagement & Brand Monitoring:

Monitor mentions, conversations, and feedback. Respond promptly to queries and foster positive engagement with students, faculty, alumni, and external audiences and ensure consistent brand voice and visual identity across platforms.

Stakeholder and Cross-functional Collaboration:

Identify and engage with relevant influencers, alumni, and partners to enhance visibility through collaborative campaigns and Coordinate closely with internal teams and external vendors (designers, agencies) to align social media efforts with broader communication goals.

Performance Analysis & Reporting:

Track performance using analytics tools, generate regular reports, and provide insights to refine content and engagement strategies.

Education:

Bachelor's or master's degree in mass communication, Journalism, Marketing, Digital Media, Public Relations or a related field.

Experience:

3-5 years of experience managing social media for a brand/institution with prior experience of major platforms (Instagram, LinkedIn, Twitter, YouTube, Facebook).

Key Competencies:

• Familiarity with social media management tools (Hootsuite, Buffer, etc.).
• Strong written, visual storytelling & basic design skills (Canva or similar).
• Analytical mindset with experience tracking and improving content performance.
• Highly organized, creative, and a team player with the ability to work independently.

What can Plaksha offer you

• A mission-driven workplace with opportunities to collaborate with leading minds in academia and industry.
• A transparent work culture embodying our values C.R.E.A.T.E. (Curious, Rigorous, Enterprising, Authentic, Thankful, Exemplary), fostering personal growth.
• An inclusive environment that values diverse talent, promotes innovation, and supports the development of individuals from underrepresented groups.