Senior Associate- Public Relations

Location: Agra

Experience Required: 1-6 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brands visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Press Relations & Media Outreach
• Draft, edit, and disseminate press releases, media statements, and authored articles.
• Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
• Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.
• Digital Brand Integrations
• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
• Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
• Production House & Agency Collaboration
• Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
• Pitch brand partnership ideas that can be embedded within entertainment or educational content.
• Content Creation & Editorial
• Write compelling authored articles, speeches, op-eds, and talking points for leadership.
• Manage and edit communication materials to maintain a consistent brand voice.
• Celebrity Management
• Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
• Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
• Strategic PR Planning & Execution
• Design and execute proactive PR strategies aligned with business goals.
• Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
• Event & Campaign PR
• Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.
• Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

• 1-6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands-on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail-oriented.

Preferred Qualifications:

• Bachelors or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.

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