Senior Associate, Organic Search
Unisys · Bengaluru · onsite · Posted 62d ago
Not disclosed5–7 yrsfulltimeSourced from
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About this role
Job Overview:
We are seeking a highly skilled and dynamic professional to join our Global Digital Marketing team as the Senior Associate of Organic Search. In this critical role, you will be driving Unisys digital marketing success by managing, optimizing, and expanding our organic search efforts. This role requires a data-driven mindset, curiosity, and an in-depth understanding of the fundamentals of SEO (Search Engine Optimization) and GEO/AI Search. The successful candidate will work closely with cross-functional teams to align visibility strategies with business objectives and elevate our online presence and search results.
Responsibilities:
- Plan, execute, and optimize organic search efforts to increase search visibility in Google and Bing, as well as LLMs.
- Regularly monitor organic visibility, traffic and performance and report out to stakeholders accordingly.
- Provide recommendations for keyword targets, internal linking, content adjustments and best practices.
- Ensure the technical SEO health of Unisys.com by performing crawls and monitoring Google Search Console and Bing Webmaster Tools.
- Identify opportunities to expand public relations and other newsworthy activities to generate backlinks.
- Collaborate with agency partners that manage paid search to develop efficient search coverage and share insights.
- Generate actionable insights through in-depth analysis of campaign data and create regular performance reports.
- Utilize analytics tools like Google Analytics, social media insights, and ad platform dashboards.
- Partner with the Sr. Manager of Paid Media to develop and refine organic search strategies that align with Unisys overall marketing goals.
- Work closely with content creators, developers, and web team to ensure SEO best practices are in place as new pages are developed and launched.
- Coordinate with other digital marketing channels (e.g., Media, Social, SEM, email) for an integrated approach.
- Stay current with updates and best practices for SEO and GEO.
- Experiment with cutting edge techniques in SEO to improve performance.
Key Qualifications:
- Bachelor's degree in marketing, Communications, or a related field.
- 5+ years of hands-on experience managing organic search.
- Proficiency with SEMRush, Google Search Console and Bing Webmaster Tools.
- Strong analytical skills with experience in tools like Google Analytics and Excel.
- Excellent verbal and written communication skills.
- Proven ability to manage multiple campaigns simultaneously and meet deadlines.
- Experience in B2B marketing is a plus.
- Certification in digital marketing is preferred.
Working Hours: Second Shift (Login 3 PM to 11:59 PM ) (India)
Sourced from foundit
Skills
GEO AI SearchAnalyticsBing Webmaster ToolsSEOSemrushGoogle Search Consoleexcel
About Unisys
Unisys
Blue Bell
US
About
Unisys is a worldwide information technology company. We provide a portfolio of IT services, software, and technology that solves critical problems for clients. We specialize in helping clients secure their operations, increase the efficiency and utilization of their data centers, enhance support to their end users and constituents, and modernize their enterprise applications. To provide these services and solutions, we bring together offerings and capabilities in outsourcing services, systems integration and consulting services, infrastructure services, maintenance services, and high-end server technology.
Unisys India was established in 2004 in Bangalore. We have strengthened tremendously in terms of headcount and infrastructure, as well as capabilities to become an integral part of the Unisys global delivery organization. Today, we have three state-of-the-art facilities - two in Bangalore and one in Hyderabad.
At Unisys India you will see a representation from most functions of Unisys. Be it product development for Systems & Technology, application design and migration for Global Industries, service desk / enterprise computing / ITIL processes / field operations back office for GOIS or extensions of various Unisys corporate functions. We are here today because of our relentless efforts towards timely, quality and cost efficient deliveries, all meant to drive a high level of customer satisfaction at a compelling cost.
A unique blend of mature processes, high focus on tools and, above all a team of highly talented and motivated employees play a critical role in making this possible. We are poised to play an increasingly important role in Unisys journey towards predictable and profitable growth. You could be a part of this change. Imagine It. Done.
For more information, visit http://www.unisys.com
Unisys India was established in 2004 in Bangalore. We have strengthened tremendously in terms of headcount and infrastructure, as well as capabilities to become an integral part of the Unisys global delivery organization. Today, we have three state-of-the-art facilities - two in Bangalore and one in Hyderabad.
At Unisys India you will see a representation from most functions of Unisys. Be it product development for Systems & Technology, application design and migration for Global Industries, service desk / enterprise computing / ITIL processes / field operations back office for GOIS or extensions of various Unisys corporate functions. We are here today because of our relentless efforts towards timely, quality and cost efficient deliveries, all meant to drive a high level of customer satisfaction at a compelling cost.
A unique blend of mature processes, high focus on tools and, above all a team of highly talented and motivated employees play a critical role in making this possible. We are poised to play an increasingly important role in Unisys journey towards predictable and profitable growth. You could be a part of this change. Imagine It. Done.
For more information, visit http://www.unisys.com
Industries
Business DevelopmentInformation ServicesInformation TechnologyManagement Information SystemsSoftware