Senior Associate – Marketing & Communications (Email Marketing & Automation)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Associate – Marketing & Communications (Email Marketing & Automation) based in India.

This role offers the opportunity to lead email marketing and audience engagement initiatives across a diverse range of stakeholders. You will manage campaigns from planning and content development through execution, automation, measurement, and optimization. The position combines hands-on marketing execution with data-driven decision-making and audience strategy. You will work across volunteer engagement, donor communications, events, corporate partnerships, and internal communications. Your work will directly contribute to stronger engagement, improved campaign performance, and broader marketing outcomes. The role is ideal for someone who is detail-oriented, analytical, creative, and comfortable working in a fast-paced, purpose-driven environment. You will also have opportunities to contribute to wider digital communications, storytelling, and marketing initiatives.

Accountabilities:: Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC).

Build, manage, and optimize automated email journeys, drip campaigns, newsletters, donor communication flows, volunteer engagement campaigns, and event communications.

Collaborate with internal stakeholders to develop compelling, audience-focused email content aligned with campaign objectives.

Monitor, analyze, and report campaign performance using metrics such as open rates, click-through rates, bounce rates, conversions, and subscriber engagement.

Use campaign insights to identify optimization opportunities and continuously improve audience engagement and marketing effectiveness.

Support communication planning and strategy for volunteering initiatives, donor engagement, events, and organizational announcements.

Contribute to broader marketing and communications initiatives, including social media campaigns, storytelling projects, and digital outreach.

Stay informed about emerging trends in email marketing, marketing automation, CRM platforms, and audience engagement.

Document campaign learnings, templates, workflows, and best practices to strengthen internal knowledge sharing and operational consistency.

Requirements

2–4 years of experience in email marketing, digital marketing, marketing automation, or marketing communications.

Bachelor’s or Master’s degree in Marketing, Communications, Business, Journalism, or a related discipline.

Hands-on experience with Salesforce Marketing Cloud (SFMC) is highly preferred.

Strong expertise in email marketing strategy, campaign execution, audience segmentation, and automation workflows.

Excellent written communication and copywriting skills, with the ability to create clear, engaging, and audience-relevant content.

Good understanding of CRM systems, customer journeys, and audience engagement practices.

Strong analytical mindset with the ability to interpret campaign performance data and translate insights into actionable improvements.

High attention to detail, strong execution skills, and the ability to manage multiple campaigns and priorities effectively.

Collaborative mindset and willingness to work in a fast-paced, mission-driven environment.

Previous experience in NGOs, social impact organizations, community engagement, or purpose-driven brands is an advantage.

Ability to work independently while collaborating effectively with internal stakeholders and cross-functional teams.

Benefits

Full-time employment with a remuneration range of ₹4.5–5 LPA .

Flexible location options across Chennai, Bangalore, or remote .

Opportunity to work on meaningful communications and audience engagement initiatives.

Exposure to email marketing, marketing automation, CRM, digital outreach, and broader MarComms activities.

Opportunity to develop expertise in Salesforce Marketing Cloud and campaign automation.

Collaborative, fast-paced, and purpose-driven working environment.

Opportunities to contribute to social impact initiatives and engage with diverse stakeholder groups.

Long-term growth opportunity with an expected minimum commitment of two years.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1