Senior Associate - GTM

OFFERING OVERVIEW: Marketing Strategy

Marketing Strategy advises CMOs and marketing executives on capabilities, operating models, digital strategy, and cost structure around the marketing function to support efficient and effective operations. It enables organizations to redesign how they engage customers, personalize experiences, and drive growth powered by AI-native workflows and agentic marketing capabilities. This offering combines deep marketing strategy expertise with emerging agentic AI capabilities to help clients reimagine their marketing functions from strategy through execution.

We deliver end-to-end marketing strategy and transformation services — from customer segmentation, customer data strategy, and operating model design to MarTech/AdTech assessment, predictive analytics, and design-led delivery. Our teams help clients identify AI-enabled marketing use cases, build business cases for marketing transformation, and deploy intelligent solutions across customer engagement, campaign management, and marketing operations.

Key Responsibilities:

1. Marketing Strategy

• Execute marketing strategy engagements including growth strategy development, customer segmentation, market opportunity assessment, and marketing effectiveness diagnostics.
• Support the design of enterprise-wide marketing strategies aligned to business objectives, helping clients identify new avenues for growth and competitive differentiation.
• Translate strategic recommendations into actionable transformation roadmaps that drive measurable business outcomes.

2. Customer Marketing

• Support the development of customer-centric marketing strategies across acquisition, engagement, retention, and loyalty journeys.
• Analyze consumer behaviors, market trends, and customer insights to identify growth opportunities and improve marketing performance.
• Assist clients in designing and activating customer engagement programs that enhance customer experience and lifetime value.

3. Brand Strategy

• Support brand strategy development including brand positioning, portfolio strategy, value proposition design, and messaging development.
• Conduct market, competitor, and customer research to identify opportunities for brand differentiation and long-term brand growth.
• Develop strategic recommendations that strengthen brand equity and improve market relevance across target customer segments.

4. Target Operating Model

• Support the design of marketing target operating models across organization structure, governance, processes, capabilities, and technology.
• Assess current-state marketing capabilities and identify opportunities to improve effectiveness, scalability, and ways of working.
• Contribute to marketing transformation programs by helping clients implement operating models aligned to strategic growth ambitions.

5. Customer Data Strategy

• Support customer data strategy by assessing customer data assets, data ecosystems, and activation capabilities across the marketing function.
• Evaluate MarTech and AdTech ecosystems, including customer data platforms, marketing automation, personalization, and measurement capabilities.
• Develop customer data and technology roadmaps that enable advanced analytics, audience activation, personalized experiences, and AI-driven marketing transformation.