Senior Associate - Growth Marketing

Responsibilities:

• Define and execute strategies driven by user research and market intelligence for optimising the user funnel growth, considering both funnel demand and conversion.
• Strategize and drive acquisition, conversion and expansion by investing in the product life cycle.
• Analyse and lead incremental improvements to our product journey.
• Setup and measure success metrics through effective analysing of both product and user behaviour data.
• Closely work with the product management and marketing team to align, develop product strategy and execution plans.
• Discover opportunities to optimise user journeys and value propositions.
• Make sure the product can capture value by improving distribution and enablement.
• Always analyse funnel performance, monitor test and campaign success metrics.
• Comprehend various forms of attribution, audience profiling and online analytics platforms
• Collaborate across functions by providing insights into product data, funnel,engagement and growth metrics to manage product growth.

Requirements:

• 3+ years of relevant experience in product led growth marketing.
• MBA in Business, Marketing, or other related disciplines will be preferred.
• Ability to drive priorities in a fast paced environment by collaborating and onboarding all stakeholders with a data driven approach.
• Strongly driven by metrics, process and macro trends.
• Strong multi tasking skills for managing multiple products aligning to business priorities.
• Strong data driven decision making skills.
• Experience in basic app re-engagements platforms like Moengage, CleverTap, Web Engage, etc.
• Excellent analytical and structured thinking along with interpersonal and communication skills.
• Accustomed to dealing with ambiguity in a fast-paced environment.
• Proven ability to collaborate successfully across cross functions.