Senior Associate - Digital Analytics

 

Role Overview

• Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns.
• Provide recommendations and insights to optimize email campaign design and target audience engagement.
• Offer strategic insights on leveraging analytics in campaign strategies.
• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency.
• Partner with Business Partners to define key metrics and outcomes aligned with business objectives.
• Analyze target list by combining separate data sets where needed, and provide segment options for targeting based on guidance
• Support processes around data (aligning with XO templates and across FMT and Digital, date requests from Oasis eg for engagement)
• Support measurement planning and best practices - defining and aligning benchmarks
• Data analysis and reporting - exceptional skills in analyzing/pivoting data to create integrated charts/visuals
• Perform statistical analysis of digital metrics

Key Responsibilities

• Own and manage Adobe Analytics reporting for the website channel
• Build and maintain dashboards and scorecards for website performance
• Track and analyze core website KPIs (traffic, engagement, conversion, funnels)
• Translate business goals into clear metrics and insights
• Provide actionable recommendations to improve website performance
• Partner with marketing, product, UX, and technology teams
• Ensure data accuracy, consistency, and reporting standards

Required Skills and Experience

• Strong hands-on experience with Adobe Analytics (Workspace, segments, calculated metrics)
• Proven experience analyzing website channel performance
• Solid understanding of digital and website KPIs and performance metrics
• Experience creating stakeholder-ready dashboards and reports
• Strong analytical and communication skills

Preferred

• Understanding of tagging concepts, data layers, and digital measurement frameworks
• Familiarity with CRO, A/B testing, and digital optimization concepts
• Experience with additional BI tools (e.g., Tableau, Power BI)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.