Senior Associate - Demand Generation
Advance Auto Parts · Bengaluru · onsite · Posted 51d ago
Undisclosed7–12 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
ANSR A market leader to build, manage and run global teams
Dallas| Bengaluru | Hyderabad | Krakow | Abu Dhabi | Manila
Responsibilities - Partner with demand gen and sales teams to design and execute 1:1, 1:few, and 1:many ABM and email campaigns.
- Conduct deep account research to uncover buying centers, decision-making structures, and intent signals.
- Develop personalized messaging and content tailored to CXO personas across HR, Finance, IT, and Operations.
- Manage multi-channel campaigns across LinkedIn, email, paid media, and events with a strong focus on engagement and conversion.
- Collaborate with content and design teams to create account-specific assets (microsites, personalized decks, nurture emails, etc.).
- Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for campaign orchestration and measurement.
- Track, analyze, and report campaign performance metrics (engagement rates, influenced pipeline, conversion) and optimize campaigns continuously.
- Stay updated on ABM and email campaign best practices and emerging trends to drive innovation in ANSRs demand gen approach.
- 37 years of experience in B2B demand generation, preferably in services industry.
- Strong grasp of B2B buyer journeys, especially in mid-market and enterprise segments.
- Hands-on experience with campaign management platforms and CRM/marketing automation tools.
- Excellent skills in account research, segmentation, and persona development.
- Strong project management and cross-functional collaboration skills.
- Data-driven mindset; ability to analyze campaign performance and optimize.
- Exposure to GCC/GBS, outsourcing, or enterprise tech industries is a plus.
Sourced from naukri
Skills
AutomationServicenowcrmAutomation ToolsAbmpersona developmentBuyerCrm MarketingMarketing AutomationCampaign ManagementProject ManagementResearchSaleshubspotcompliancePaid MediafinancemarketingArtificial IntelligenceDemand Generation
About Advance Auto Parts
Advance Auto Parts
Auto Components
322
employees
1932
94 years old
Hyderabad, Telangana
India
₹19.5L PA avg
Avg at Advance Auto Parts
About
Advance Auto Parts is a prominent automotive aftermarket retailer, providing a wide range of parts and accessories to both DIY customers and professional installers across the U.S.
Industries
Auto ComponentsRetailFashion & Textile
Employee ratings
10 reviews
3.4/ 5
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3.2
Career growth
2.4
Work-life
3.4
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