Senior Associate - Demand Generation

ANSR – A market leader to build, manage and run global teams

Dallas| Bengaluru | Hyderabad | Krakow | Abu Dhabi | Manila

About the Company:

ANSR partners with the world's leading enterprises to design, build, manage, and operate Global Capability Centers (GCCs) that power global growth. As the market leader in GCC transformation, ANSR has established 200+ centers worldwide, hiring over 200,000 professionals, managing 12 million sq. ft. of enterprise workspace, and enabling $2.2B+ in cumulative investments. Our end-to-end solutions simplify global expansion y seamlessly integrating talent, HR, workspace, technology, and compliance across the world's premier talent hubs. By combining deep operational expertise with technology-led innovation, we help enterprises scale with speed, precision, and confidence. At the heart of our ecosystem is 1Wrk, our AI-powered global work platform that unifies people, processes, and infrastructure into one cohesive operating model, empowering organizations to access world-class talent and drive sustainable, long-term success. Backed by Accenture, Accel Partners, and ServiceNow, ANSR blends technological innovation with operational excellence to help enterprises build their global future.

Key Responsibilities:

• Partner with demand gen and sales teams to design and execute 1:1, 1:few, and 1:many ABM and email campaigns.
• Conduct deep account research to uncover buying centers, decision-making structures, and intent signals.
• Develop personalized messaging and content tailored to CXO personas across HR, Finance, IT, and Operations.
• Manage multi-channel campaigns across LinkedIn, email, paid media, and events with a strong focus on engagement and conversion.
• Collaborate with content and design teams to create account-specific assets (microsites, personalized decks, nurture emails, etc.).
• Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for campaign orchestration and measurement.
• Track, analyze, and report campaign performance metrics (engagement rates, influenced pipeline, conversion) and optimize campaigns continuously.
• Stay updated on ABM and email campaign best practices and emerging trends to drive innovation in ANSR's demand gen approach.

Skills & Experience Required:

• 3–7 years of experience in B2B demand generation, preferably in services industry.
• Strong grasp of B2B buyer journeys, especially in mid-market and enterprise segments.
• Hands-on experience with campaign management platforms and CRM/marketing automation tools.
• Excellent skills in account research, segmentation, and persona development.
• Strong project management and cross-functional collaboration skills.
• Data-driven mindset; ability to analyze campaign performance and optimize.
• Exposure to GCC/GBS, outsourcing, or enterprise tech industries is a plus.

What We Offer:

• Opportunity to work with a market leader in GCC enablement.
• Exposure to CXO-level enterprise marketing.
• A collaborative environment with access to cutting-edge AI, automation, and ABM tools.
• Growth opportunities in a fast-scaling global business.