Senior Associate- CRM

Key Responsibilities:

• End-to-end ownership of marketing communications calendar.
• Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.
• Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics.
• Lead and guide the execution team for BAU Campaigns and Journey setups
• Coordinate with brand and tech teams to ensure flawless execution of campaigns.
• Track delivery reports and funnel metrics for each campaign and share insights.

Key Requirements

• Understanding of CRM with a minimum of 3 years of relevant experience
• Proficiency in MS Office applications specifically Excel and PowerPoint, and past hands-on experience in working on one or more of mobile marketing tools such as clever tap, MO engage etc.
• Experience in managing customer life cycle, retention, CRM activities for B2C.
• Must be data driven with strong problem solving and analytical skills
• Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey
• Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams
• High degree of ownership in taking things to completion