Senior Associate Creative Design O&O Ecommerce

Position Title: Senior Associate Creative Design O&O Ecommerce

Reports to: Team head O&O E-Commerce

Location: Bengaluru

Position Summary

Own the design and creative execution for Puma.com, India's direct-to-consumer digital channel. This covers the website and app experience, sale and product-drop communication, CRM, and performance marketing creatives. The role turns business priorities (launches, exclusives, sale events, competitive responses) into fast, on-brand creatives that drive traffic, click-through and conversion, while staying within the global PUMA design language.

Key Objectives

• Design homepage, category and campaign banners, landing pages and PDP support assets for Puma.com and the Puma app, in line with global guidelines and localized for India.
• Deliver creatives at speed for sale events, product launches and competitive-response moments (e.g. limited-window sale plays and hero product drops) with quick turnarounds, without compromising quality.
• Create CRM assets (email, push, WhatsApp, in-app) and performance marketing creatives (static, carousel, short video/animation) for Meta, Google and other paid channels.
• Build reusable templates and a modular design system for banners and communication so recurring work scales faster.
• Support the case for Puma.com' s differentiated positioning (exclusives, full-price and brand-heat products) with premium, product-first visual storytelling.
• Stay current on e-commerce UX and design trends, fashion and sneaker culture, and Instagram and short-form content trends, and apply them where they lift performance.
• Test and iterate work with Growth and Performance teams on creative variants and learn from results.

Key Performance Indicators

• Creative performance: banner and campaign CTR, landing-page conversion, and ad-creative CTR / CVR / ROAS.
• Turnaround time and on-time delivery against the campaign calendar.
• Volume and range delivered across site, app, CRM and paid formats.
• Brand compliance and quality (minimal rework and revision cycles).
• Newness and creative testing: number of variants tested and learnings applied.

Organizational Relationships

• Internal: Puma.com Growth Managers (Performance and Lifestyle), Site Merchandisers, Content Deployment Manager, Performance Marketing, CRM, and the Marketing and Creative team.
• Global/India stakeholders: Global brand and digital teams for guidelines and asset approvals; India Marketing for campaign alignment.
• External: Agencies and freelancers for video, photography and overflow work (vendor management is a plus).

Eligibility Criteria and Functional Competencies

• 3-5 years of experience in graphic or digital design, preferably in e-commerce, D2C, fashion or a lifestyle brand.
• Strong portfolio showing web banners, campaign creatives and performance ad creatives (not only social or brand work).
• Proficiency in Photoshop, Illustrator and Figma; InDesign is good to have.
• Working knowledge of motion and animation (After Effects, Premiere Pro or similar) for ad cuts, animated banners and stories/reels.
• Understanding of e-commerce UX, including mobile-first layouts, hierarchy and PDP/PLP design, and how design affects conversion.
• Awareness of how creative is measured (CTR, CVR, A/B testing), with a data-informed approach to design.
• Knowledge of current fashion, sneaker and streetwear trends, and of Instagram and short-form video as platforms.
• Ability to multi-task and work in fast, deadline-driven cycles, including sale-event peaks.
• Vendor interaction and development skills are a plus.
• Strong communication skills and the ability to take feedback from business stakeholders.