Senior Associate -Content Marketing

What We re Looking For

• A bachelor s degree in Business, Journalism, English, Communications, or any related field

• 2-4 years experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.

• Skill in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy

• Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product

• Excellent writing, editing, and research skills

Additional Skills We Would Love to Have

• Great presentation skills with a flair for narration and storytelling

• Strong research and analytical skills

• Understanding of SEO, GEO, and AEO

Roles and Responsibilities

• Own the APAC side of InMobi Advertising s social media presence: From content strategy to page management and organic performance reports

• Drive employee advocacy on social media - create a calendar and see it through with our business team

• Communicate the companys offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral as needed

• Conduct research to understand and stay abreast of industry trends

• Stay up to date on latest content writing and marketing trends

• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand

• Repurpose content into multiple assets for various channels to maximize reach

• Take complete ownership for a project or task and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing

This Role is Perfect for You If

• You are a great listener, and you have a knack for asking the right questions to frame the right story.

• You are optimistic, easy to work with, and good at setting the right expectations and boundaries.

• You are good at prioritizing, planning, and taking ownership of tasks.

• You have experience working on essential content and AI tools.

• You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar.

• You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.